YU, the new age technology brand from Micromax, that tries to redefine the smartphone experience has received a massive response to its first device YUREKA which was available through its second flash sale today. 15,000 YUREKA devices were sold through its exclusive online partner Amazon.in, for which the stock was out in just 4 seconds. The device, launched in India in December 2014 comes with Cyanogen OS and will get exclusive OTA firmware updates and support in India and is available on Amazon.in through a flash sale model for Rs. 8,999/-.
Going forward, YUREKA will go on sale every Thursday at 2pm, registrations for which will begin a week prior on the same day at 5pm.
YUREKA continues to receive exceptional response, and the first two rounds of sale have seen a great demand from the users. To enable a smooth, timely and efficient buying experience for the users, YU has shared a fixed schedule for sale and registration update every week. YU will also inform its prospective buyers about the new development via its social channels and the existing developer specific forum ‘forums.yuplaygod.com’.
