Lenovo and Flipkart bring in a new strategy for flash sales

Lenovo and Flipkart are changing the way flash sales are held. Going by the success of the recent flash sale where Lenovo sold 1 lakh A6000plus smartphones on Flipkart, the forecast is for a strong demand for the smartphone considering its price and specifications making it one if the best buy under the sub 10k category.

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To address the consumer’s anxiety on the random nature of flash sales and giving them an assurance of buying Flipkart exclusive Lenovo smartphone A6000plus, a new system of getting an exclusive priority sales pass is being introduced. Here consumers who register first will be given a boost in the system to be able to buy the phone first. The pass assures the customer of a chance to buy the A6000 Plus before the next Flash Sale.

For the sale on May 12, 2015 sale, the first 10,000 consumers to register will get a chance to buy under the boost flash sale before the main flash sales at 2PM.  This variant of first-come-first-serve flash sales should also help A6000 plus fans get an assured way of getting the phone.

Registrations for the May 12 sale, started today (5th May) at 6PM.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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