Bharti Airtel Limited (“Bharti Airtel”), the 3rd largest mobile service provider globally with operations in 20 countries across Asia and Africa, today announced a partnership with ErosNow, the cutting edge OTT (Over-the-top) Bollywood entertainment network of Eros International Plc, the NYSE-Listed leading global company in the Indian filmed entertainment sector, for its carrier agnostic mobile application – Wynk Movies.
A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos from host of partners including ErosNow. With this partnership, users of Wynk Movies can access ErosNow’s premium Bollywood content offering thousands of new and classic Bollywood movies including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 even before their television premiere. ErosNow also offers a vast selection of audio and song videos, television content and ErosNow originals in the form of drama series with young and contemporary themes. While the app content can be accessed across 2G, 3G, 4G and Wi-Fi services, users can enjoy the app best on 4G given its seamless internet capability.
Kartik Sheth, CEO – Wynk said, “We always partner with the best and are confident that having Eros’s premium content as one of channels on our app will help drive faster adoption for video services in the country. As smartphones penetrate deeper leading to a surge in the consumption of videos on mobile, Wynk Movies will further empower users to seamlessly access the best of video content on the move”.
Speaking on the collaboration, Rishika Lulla Singh, CEO Eros Digital said, “Armed with our content library and first mover advantage, our vision for ErosNow is to fulfill the growing consumer need for endless premium entertainment on-demand and on-the-go, whether on their smartphones, tablets, laptops or internet enabled devices. An important part of our strategy is to be platform-agnostic and we are delighted to tie up with Airtel, a leading player in its space and a front runner in the 4G revolution where we believe our content and distribution synergies will create a win-win consumer proposition.”
Kumar Ahuja, President – Business Development, Eros International added, “ErosNow has already garnered over 19 million registered users worldwide for ErosNow and we believe our integration with Airtel for their Wynk Movies platform will further give momentum to our customer acquisition strategy”.
To download the app, just log on to movies.wynk.in.
About Wynk Movies
Wynk Movies is India’s first curated movie marketplace that offers an exhaustive library of popular movies and other entertainment videos across genres. Users across mobile operators can enjoy the ability to download unlimited videos and watch it offline at a time convenient to them on Wynk Movies. The app offers thousands of movies and videos movies from 5 partners including Eros Now, Hooq, Sony LIV, YouTube and DailyMotion. Currently in its beta phase, the one-stop-shop video destination, Wynk Movies is now available for Android users and will be launched for iOS users in weeks to come.
About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 331 million customers across its operations at the end of June 2015. To know more please visit, www.airtel.com
ErosNow is Eros International Plc’s leading on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen. ErosNow offers its 19 million plus registered users the promise of endless entertainment hosting the largest library of films, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Premieres of latest films before their television window and high quality original drama series also differentiate the ErosNow offering. Become a user at www.erosnow.com or download the app.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc was the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has a competitive advantage through its extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosplc.com