Gionee was one of the mobile makers that had clearly signaled their intent to make handsets in India when the PM had created the “Make In India” initiative. They have now started acting upon their commitment. It is going to be really nice to see the brilliantly designed handsets that they are so famous for roll out of Indian manufacturing facilities. They are now sending a clear signal that India is their second home and they are in for the long haul! And this is great news for the country! Read on to find out more
Taking its Make in India announcement ahead, Gionee India today announced its association with world’s leading manufacturer Foxconn and Dixon to begin India production.
Gionee will be investing 50 million US$ in the next three years on manufacturing in India. Gionee’s Make In India will happen at the facilities of Dixon Technologies and Foxconn which are based at Delhi-NCR and Andhra Pradesh respectively. Foxconn will start this association by manufacturing F Series and P Series phones from the existing Gionee Portfolio while Dixon will be making feature phones and other smartphones for Gionee in India. Both the EMS partners will start the production in the month of October and they have a capacity of more than 1.2 Million handset per month between them.
Gionee will also increase the investment in R&D team in India which will work on the software to give better consumer experience. This team will work on the Gionee UI, Amigo to make it much more customised for Indian Consumers.
Speaking on the announcement Arvind.R.Vohra, Country CEO & MD, Gionee India said “Make in India as an initiative gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points. We are happy to have partnered with the best in business including Foxconn and Dixon and sure that this step will prove to be instrumental in the brands future.”
William Lu, President Gionee added “India market is second home market to Gionee after China and the investment in India manufacturing is just another step in a line up of much more to come for the Indian market and customers”
As a tech observer, for me this is a brilliant development, companies like Gionee trying to be part of the India Ethos and culture instead of just selling handsets is brilliant! The Indian economy gets a much needed boost and there is going to be a welcome infusion of jobs too! All in all, a win-win scenario! The statement from William Lu gives us a hint that more is coming! And we are waiting with bated breath! Bring it on Gionee!
Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. Today, Gionee sells over 23 million handsets per year worldwide and ranks No.10 in the world by smartphone market share.