Yahoo releases its Year in Review for India 2015

Yahoo today announced the 2015 Year in Review (YIR)* for India. The YIR is a look at the year’s top trends, happenings and events, which caught the imagination of Internet users in India. In its eighth year now, this review is based on users’ daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo.

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Politics remained an all-consuming passion through the year in 2015.  With high-profile elections in Bihar and New Delhi, Chief Ministers Nitish Kumar and Arvind Kejriwal were among the Top Newsmakers of the Year. Prime Minister Narendra Modi continued his run from 2014 and remained one of the top newsmakers this year too.

In an unexpected twist, the humble ‘Cow’ emerged as ‘Personality of the Year,’ trumping other high-profile contenders for the top spot. It started with the Maharashtra government announcing a ban on sale of beef in the state – a move, which led to massive debates online and offline, spiraling into the ‘beef controversy’. Fuelled further by the mob lynching at Dadri, the ‘cow’ became the icon of discussions on ‘intolerance’, sparking the ‘award wapsi’ campaign, and even stalling the Parliament proceedings at one point.

The rise of ISIS, 2015 World Cup, APJ Abdul Kalam’s demise, the Sheena Bora Murder investigation and the Vyapam Scandal all made headlines in 2015 and featured on the list of Most Searched News / Events in 2015.

Prime Minister Modi remained the Most Searched Politician this year. The list also featured HRD Minister Smriti Irani, who was in the news often for her vocal stand on issues and controversies involving her. Congress leader Shashi Tharoor also makes it to the list for news surrounding Sunanda Pushkar’s death and his comments on ‘intolerance’ in India.

US President Obama’s India visit, AAP’s landslide victory in the Delhi elections, ‘Lalitgate’ and ‘Mahagatbandhan’ winning the Bihar elections, were all among the Top 10 Political Moments of the Year.  

Sunny Leone retained the top position as the Most Searched Female Celebrity for the fourth year in a row. Katrina Kaif and Deepika Padukone took the second and third slots to round off the Top 3.

Among the male celebrities, Salman Khan claimed the No. 1 spot, while singer-rapper Yo Yo Honey Singh came in at No. 2, amidst drug addiction rumors and his noticeable absence from the Bollywood music scene. Other actors to feature in the list include Shahid Kapoor, Aamir Khan and Shah Rukh Khan.

Moving past the regular Bollywood blockbusters, bilingual epic Baahubali, which broke box-office records while also being the most expensive movie to be ever made in India,  went on to claim the top spot as ‘Most Searched Movie of the Year’.

Like previous years, India’s Most Searched Sportsperson’s list was once again dominated by cricketers, with M.S. Dhoni coming in at No. 1. Sania Mirza was the only non-cricketing sportsperson to feature in the list. Her winning streak with Swiss champion Martina Hingis securing her a spot among the other cricketing heavy weights.

Apple dominated technology news and searches this year, with the iPhone 6 taking the top spot in the list of Most-Searched Gadgets.

Other themes which dominated the daily habits of online users in India included international sports, scams and controversies, epic selfie moments, most shocking photos and top fashion trends.

See Year in Review: 2015 for the complete lowdown on 2015’s biggest moments for online India.

 

Top 10 Most-Searched Male Celebrities

1.  Salman Khan

2.  Yo Yo Honey Singh

3.  Shahid Kapoor

4.  Aamir Khan

5.  Shahrukh Khan

6.  Amitabh Bachchan

7.  Akshay Kumar

8.  Ranbir Kapoor

9.  Prabhas

10.Hrithik Roshan

Top 10 Most-Searched Female Celebrities

1.  Sunny Leone

2.  Katrina Kaif

3.  Deepika Padukone

4.  Priyanka Chopra

5.  Aishwarya Rai

6.  Anushka Sharma

7.  Kim Kardashian

8.  Sonakshi Sinha

9.  Radhika Apte

10.Sonam Kapoor

 

Top 10 Most-Searched Sportspersons

1.  MS Dhoni

2.  Virat Kohli

3.  Suresh Raina

4.  Sachin Tendulkar

5.  Chris Gayle

6.  Yuvraj Singh

7.  Sania Mirza

8.  Ab De Villiers

9.  Sourav Ganguly

10.Saina Nehwal

Top 10 Most-Searched Politicians

1.  Narendra Modi

2.  Arvind Kejriwal

3.  Smriti Irani

4.  Shashi Tharoor

5.  Hema Malini

6.  RR Patil

7.  Yogendra Yadav

8.  Jayalalitha

9.  Kiran Bedi

10.Radhe Maa

 

Top 10 Most-Searched News Events

1.  ISIS

2.  APJ Abdul Kalam

3.  ICC Cricket World Cup 2015

4.  Indian Premier League 2015

5.  Indian Super League 2015

6.  Latest Gold Prices

7.  MH370

8.  Sheena Bora investigation

9.  Yakub Memon

10.Vyapam

 

Top 10 Most-Searched Movies and TV

Shows

1.  Baahubali

2.  India’s Daughter

3.  Bigg Boss 9

4.  Bajrangi Bhaijaan

5.  ABCD 2

6.  Ragini MMS 2

7.  Prem Ratan Dhan Payo

8.  Fast and Furious 7

9.  Badlapur

10.Fifty Shades Of Grey

 

Top 10 Most-Searched Gadgets

1.  iPhone 6

2.  Apple

3.  Nokia

4.  Windows 10

5.  Sony Xperia

6.  Lenovo A6000

7.  iPhone 5

8.  Intex Mobile

9.  iPhone 6S

10.Macbook

 

Most epic Selfies of 2015

1.  Narendra  Modi and Li Keqiang during the  PM’s China visit

2.  Ranveer’s antics and Deepika’s charms

3.  Shahid Kapoor with new wife Mira Rajput

4.  Sachin Tendulkar’s team selfie with Mumbai Indian

5.  Arjun Kapoor’s star studded selfie

6.  King Khan with ex-One Direction member Zayn Malik

7.  Katrina’s debut in the realm of Selfies

8.  Amitabh Bachchan and younger Bachchan pouting

 

Top 10 Bike launches 2015

1.  Bajaj Pulsar RS 200

2.  Honda Livo

3.  Bajaj Pulsar AS 200

4.  Bajaj Avenger Street/Cruise 220

5.  Mahindra Mojo

6.  Yamaha YZF-R3

7.  Bajaj CT100

8.  Suzuki Gixxer SF

9.  Ducati Scrambler

10.Yamaha Saluto

 

Best Instagram accounts of the year

1.  Jacqueline Fernandez

2.  Tanya Ghavri

3.  Alia Bhatt

4.  Yasmin Karachiwala

5.  Karan Johar

6.  Sonam Kapoor

7.  Namrata Soni

8.  Priyanka Chopra

9.  Daniel Bauer

10.Sonakshi Sinha

Top 10 moments from Bollywood

1.  Salman Khan’s conviction

2.  Gajendra Chauhan’s appointment as FTII Chairman

3.  Shahid Kapoor’s marriage

4.  Aadesh Shrivastava

5.  Labh Janjua

6.  20 years of DDLJ

7.  Salman Khan and Shahrukh Khan

8.  Priyanka Chopra in Quantico

9.  Award wapsi

10.Aishwarya Rai Bachchan in Jazbaa

 

Top 10 Fashion trends of 2015

1.  Cape Jackets

2.  Pantsuits

3.  Boho Chic

4.  The Bob

5.  Sneakers

6.  Bardot

7.  Gladiators

8.  Slitted dresses

9.  Separates

10.Playsuits

 

 

 

About the Yahoo India 2015 Year in Review Methodology

To develop the Yahoo Year in Review, their editors analyze user’s interest patterns on what they searched for, read, recommended and shared. It takes into account a number of factors including absolute volume and growth from previous periods to see which themes and trends bubble to the surface. Individuals and their preferences always remain anonymous.

Disclaimer:* Please note the results are not a representation of a popularity contest or voting, it is done by Yahoo editorial team experts.

 

 

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