The newly launched phones from LeEco garnered an unprecedented 23 million registrations on LeMall.com that eventually saw the global internet conglomerate sell a total of over 7,50,000 units of Superphones, with sales of 910 million RMB (around 140 million USD) on LeMall.com and other platforms from the opening up of its official sales at 10am on April 26, 2016, in Beijing.
To be more precise, LeEco broke two industry records of making the fastest sale in the largest amount of 7,50,000 units in a single day in China when one of its Superphones, Le Max2 got sold out in just 57 seconds. Whereas, Le 2 was sold out in 8.26 minutes. The official sales of Le 2, Le Max2 and Le 2Pro and the 4th generation Super TVs kicked off at 10am, 26 April (GMT+8) on LeMall.com, JD.com, TMall and LePar Stores.
LeEco also saw the registrations for the 4th generation Super TVs exceeding 18 million. LeEco launched an entire new range of products belonging to distinct industries – mobile, TV, automotive and VR, on April 20, 2016. The stupendous number of registration that LeEco saw in just five days after LeEco’s unprecedented grand launch event in Beijing, is a proof that there is a wide acceptance of LeEco’s complete ecosystem and its superior products and services, which has successfully won the heart of an increasing number of users.
LeEco’s Superphones and Super TVs have organically and synergistically connected hardware, content and services, providing exceptional user experience and transforming the internet lifestyle of many. Unlike other smartphone and TV brands, LeEco’s superb devices have become the best companions in daily life, backed by the user-centric ecosystem.
A scramble to lay their hands on Le Superphones:
As LeEco showcased its Super Products on April 20, LeEco simultaneously allowed LeFans to instantly register for their favorite Super Products even as they were watching the live streaming of the grand launch event. The real-time interactions with fans and users demonstrated LeEco’s confidence in its robust ecosystem. Within 24 hours of the launch, the registration of Le 2 series Superphones reached 10 million, breaking the industry records as the fastest brand to gain the largest number of registration and even surpassing the records held by the sales champion Le 1s.
LeEco had earlier held the “Free Hardware Day” on April 14, 2016 and according LeEco’s founder and CEO, Mr Jia Yueting : From negative profit of hardware to free hardware, LeEco has unveiled a new era of paying for the true value of products and services, while most brands are still making huge profits from selling the hardware. On the contrary, LeEco is selling its hardware lower than the industry BOM cost and is forming a brand new concept where users will only pay for the high-quality services and content, rather than the premium of hardware and the brand.
Besides the innovation of business models, LeEco has been sparing no efforts in technological disruptions in the past few years. Aiming to bring the best-in-line services and experiences for the users with cutting-edge technology, LeEco has obtained over 11,000 patents in the fields of smartphone, TV, automobile, Internet-of-Vehicles (IOV), electric car, eUI, virtual reality (VR), with the industry-leading R&D team and programs. Following that spirit, the second generation Superphones are the first in the world to revolutionize and replace the traditional 3.5mm headphone jack with the USB Type-C audio port supported by CDLA (Continual Digital Lossless Audio) technology, entirely disrupting the changeless headphone industry.
For the operating system, LeEco’s eUI (Ecosystem User Interface) has significantly broken the frontiers of application, software, hardware, content and platform, and built up a vertically-integrated ecosystem that successfully creates supreme experience and true value for users.
LeEco entered the Indian market in January 2016 with a focus on device and content offerings. In just few months after its launch of its Superphones, it has become the favorite of Indian consumers. LeEco has outlined its plan to bring its entire ecosystem to India and launch many of its Super products’ variants in India.