In line with its vision to transform the way India buys & sells, Amazon India today announced its partnership with Development Commissioner Handloom under the Union Ministry of Textiles. As part of the partnership, Amazon India will educate, train & enable cooperatives & weavers to directly sell their products on Amazon.in. These products will carry government certifications ‘India Handloom Brand’ and ‘Handloom Mark’, ensuring the availability of quality selection to shoppers across the globe.
The partnership allows Amazon India to engage with weavers in Kota in Rajasthan, Nadia in West Bengal, Bargarh in Odisha and Bijoynagar in Assam and handhold them to successfully sell on its platform. In a short period of time, the company has already deployed teams in the four States and conducted workshops in Kota and Bargarh, introducing weavers to online selling and Amazon.in’s seller services that will help them kick start their online business.
Commenting on the partnership, Alok Kumar, Development Commissioner (Handlooms), said “Authentic handloom products have always found resonance with shoppers across the country. Our partnership with Amazon India will allow weavers to satiate this demand by making their products available in all corners of India. Weavers will also get the right value for their offerings through this direct sales channel. We thank Amazon India for partnering with us and enabling skilled weavers & artisans of India get online.”
Gopal Pillai, Director & GM, Seller Services, Amazon India, added, “Our partnership with the Development Commissioner of Handloom allows us to transform the lives of thousands of weavers & artisans and to further add to our efforts of contributing to ‘Make in India’ initiative. Sellers of all sizes on Amazon.in get access to the easiest and most comprehensive set of offerings that enable & empower them. We have already deployed trained resources on-ground and have started organizing workshops to handhold weavers in their new online journey. We are humbled to see weavers get online”.
All products listed by weavers will be available through the ‘Crafted in India’ store on Amazon.in. The store, launched recently, aims at bringing the rich Indian heritage of handicrafts and handlooms to Indian consumers’ doorsteps and already includes a wide selection from 12 different regions of the country, like Benarasi from Uttar Pradesh and Kasavu from Kerala to name a few.
Since its launch in June 2013, Amazon.in has introduced the most comprehensive suite of offerings for sellers to help them sell online and benefit from the digital economy. From running an extensive education and skilling program for SMBs called Seller University, offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a studio-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 5 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country. Amazon’s Global Selling Program enables Indian sellers to sell their ‘Make in India’ products to millions of Amazon customers worldwide.