Epson, the world leader in projectors is the No.1 brand in the Indian Projector Market according to the latest data released by Future Source Consulting for H1 FY2016.
As per FutureSource Consulting, Epson sold 35,079 units during H1 FY2016 and garnered a market share of 26.9%. Epson’s market share for FY 2015 was 21.8%, thereby indicating a sharp increase in market share in H1 FY2016. Epson’s growth has been driven by robust sales in the education, business and home segments. The Indian Projector market is highly fragmented with more than 20 brands currently vying for a piece of the pie.
Epson’s leadership in the market is driven by the fact that its 3LCD projectors deliver up to three times higher colour brightness than leading competitive projectors. Coupled with high quality performance, innovative features and technology advancements, Epson’s most recent projectors elevate the user experience with collaboration tools on their interactive projectors, and with 3LCD Reflective laser technology and 4K enhancement for their state-of-the-art home theatres.
Epson says their success spans segments. For the enterprise segment, improved ease of use, portability and efficiency in Epson projectors for business meetings has made a difference. Projectors with high functionality, thin and lightweight form factor, and with automatic screen adjustment features, all at attractive price points, have made Epson the preferred choice with corporates. For the education segment, Epson provides value for educators with products that make it easy-to-understand and easy-to-teach thereby making students more interested in learning. Epson does this by encouraging the adoption of proprietary Epson functionality such as short throw and interactive projectors. For the home segment, Epson has leveraged the high contrast and superb image quality of their home theatre projectors to offer enhanced movie and sports viewing capability to enthusiasts.
Speaking on the occasion, Mr. Samba Moorthy, Vice President -Sales & Marketing, Epson India said, “We are extremely delighted to be the No.1 projector brand in India. Our strength lies in our revolutionary 3LCD technology and we take pride in delivering projectors that are technologically advanced and innovative. Thanks to our proprietary 3LCD technology, our projectors offer superior Colour Brightness and with a fantastic range of projectors for corporates, educational institutions and for home, we expect to continue to drive rapid growth in this market in the years to come.”
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 73,000 employees in 91 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.
About Epson India
Epson India Pvt. Ltd. was incorporated in the year 2000. Epson products address the needs of homes, businesses and commercial enterprises as also those of consumers with specialized needs in India. With a commitment to providing products and services that surpass people’s expectations, Epson India today has an enviable reputation for quality and value. Headquartered in Bangalore, the company markets and supports Epson Inkjet Printers, Inkjet All-in-Ones, Point of Sale Printers, 3LCD Projectors, Scanners, Large Format Printers, Robots and Dot-Matrix Printers. In all of these categories, Epson is either the No. 1 or No. 2 brand in India, and growing fast.