Honor 8 Pro Wins EISA Consumer Smartphone 2017-2018 Award

Honor, a global leading smartphone e-brand which continues to ride its wave of success and market recognition, has just received a major accolade from the European Imaging and Sound Association (EISA) which bestowed on Honor 8 Pro, the prestigious and highly  coveted ‘EISA Consumer Smartphone 2017 – 2018’ Award. EISA called out the Honor 8 Pro as “a fitting tribute to the innovative engineering and great performance from Honor”.

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 “We are thrilled to receive the ‘EISA Consumer Smartphone 2017 – 2018’. This prestigious accolade represents a solid recognition from the industry – not only for the Honor 8 Pro but also for the wider Honor brand,” said George Zhao, President of Honor.  “Despite the competitive smartphone market space, the Honor 8 Pro stood out from the crowd and has been extremely well-received by millennials, which has reinforced our confidence to develop further trend-setting devices which excel in design and performance for millennials around the globe.”

Running on an octa-core processor with four 2.4GHz A73 and four 1.8GHz A53, a hefty 6GB of RAM and industry-leading Vulkan Application Programming Interface (API), Honor 8 Pro offers ideal gaming experience with graphic processing performance enhanced by 400%[1] reduced frame skip and gaming lag. Loved by gamers around the world, the Honor 8 Pro has also recently been announced as the 2017 Mobile Legend Tournament Exclusive Partner and the Mobile Legend South East Asia Cup official gaming device in Malaysia.

Owing to its best in class technology innovation, seamless performance and elegant form factor, the Honor 8 Pro has emerged as the smartphone of choice among discerning customers in the Indian market. Within just 54 hours of the Amazon Prime Day in India, Honor 8 Pro reached sales of 2,000 units, earning the ranking of best-selling smartphone in the Rs 25,000 to Rs 30,000 price band.

Globally, the Honor 8 Pro has attracted and amazed fans from around the globe, including Malaysia, India, Russia, Germany, France, Italy, the United Kingdom, Czech Republic, Poland, Sweden, Finland, and Norway. Honor continues to innovate and develop millennial centric devices that meet the needs of next-generation smartphone users and gamers around the world.

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.

[1] Data based on Honor lab test. Performance may vary based on usage patterns and network conditions.