Honor launched the Honor 10, its flagship smartphone for 2018, today in London. The launch will bring to life the concept of “Beauty in AI”, and reveal two major ground-breaking and industry leading smartphone technologies to consumers- AI and Unparalleled Design. The advanced AI 2.0 technology, applied chiefly to the smartphone’s dual-lens camera. And the Honor 10 CMF design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering color.
The Honor 10 will be available at INR 32,999 for purchase at: https://www.flipkart.com/honor-10-9752-0212-store from May 16 [12:00am IST] exclusively on Flipkart. The device will be available in India along with the other global markets, reiterating Honor’s commitment to bring benchmark products to India
Key Features of the Honor 10
AI 2.0 Camera
24MP + 16MP rear camera
The Honor 10 24MP+16MP dual-lens AI camera was developed and supported by the AI chipset with built-in NPU, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly.
This feature is supported by the industry-first Semantic Image Segmentation technology, which allows the Honor 10 to identify multiple objects in one single image. It is here where the Honor 10 really stands out from the crowd. These industry-first Honor 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.
24MP front camera
Not only is the rear camera is supported by AI 2.0 technology, the Honor 10’s 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimizes facial details and detects over a hundred facial points to pixel-level accuracy.
The Honor 10 front camera also supports studio lighting effects with a range of lighting conditions. The advanced and precise facial recognition ensures an accurate bokeh, and captures subtle features of everyone’s face, even in a ‘groufie’ shot.
Aurora glass, radiance from every angle
The process taken to achieve the Honor 10’s minimalist finish wasn’t simple, it was a result of the world-class industrial techniques and sophisticated engineering processes, which required the utmost precision and delicacy. The Honor 10 glass design is made with 15 layers of 3D glass on the back, and this design reveals a colorful radiance from every angle, in natural light and shade.
Chic and stylish colors designed by The Paris Aesthetics Center
Immersed in art history and the digital world, the Honor 10 brings stunning colors to consumers – the Phantom Blue. This iconic and ground-breaking color was created at The Paris Aesthetics Center, where the creativity and enthusiasm of Honor engineers and designers came to life. It is also available in Midnight Black.
Trendy characters all-in-one: Honor Full View and Ultrasonic Fingerprint Sensor under the Glass
The Honor 10 embodies the industry-first front-placing ultrasonic fingerprint sensor under the glass, and a 14.84cm Full View FHD+ screen with a 19:9 bezel-less display and 86.2% screen-to-body ratio.
Upgraded and Intimate Experience
The Honor 10 is powered by an independently built-in NPU processor. The 6GB RAM and 128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files. The Honor 10 comes with the 3,400 mAh (typical value) battery.
The Honor 10 is based on the latest EMUI 8.1, which represents an overall upgrade in software function and capability, and particularly features the Clear Talk function, it reduces background noise in a windy environment when you’re talking hands-free on the road, and it also increases the volume of whispering for quiet conversations.
According to George Zhao, President of Honor, “Before 2016, most phones came in just three colours: black, white and gold. Honor introduced Phantom Blue in 2016, Phantom Grey in 2017, and now the exquisite Aurora, a true breakthrough in smartphone design. We believe the recipe of success is simple – give consumers a really good product! That’s what we work hard for everyday at honor. But we don’t just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. We listen to them, we bounce ideas around with them, and we cheer for them. They are our inspiration.”
With the innovative devices and a precise targeting strategy, Honor continues to lead the industry in its home market as the No. 1 smartphone e-brand in China, while expanding rapidly overseas. The brand has achieved 100% growth in overseas markets since its inception. Catering to a young and brave generation of today’s era, Honor recently emerged as one of the fastest growing smartphone brands in India in Q1 2018, entering the top 5 bracket. The brand with its India-first-approach registered an unprecedented growth of 146% owing to strong performance of its recently launched smartphones and captured the fifth position with 3% market share in the Indian smartphone market. As a brand born for the young generation, Honor wants to inspire and motivate the soul of our users to see and to enjoy the world with their own interpretations.
Ayyappan Rajagopal, Senior Director, Mobiles said, “Honor 10 brings an exciting new proposition to India and we believe it will be a game changer in the flagship segment. It has established a new category of intelligent phones that truly weaves AI into every functionality. It’s also one of the most beautiful phones in the premium phone segment and we are excited to launch it on Flipkart.”
Price and Availability
The Honor 10 will be available starting midnight 16th May on Flipkart. Priced at 32,999, the smartphone comes with amazing offers like extra Rs. 5000 off over regular exchange value for all Honor and other select devices, 3000 off over regular exchange value for all other devices with terms and condition applied that is valid from 16th May to 18th May. Additionally, there are other offers like no cost EMI on Bajaj Finserv cards valid on 16th May only. Go more with 10% Instant Discount with Axis Bank Credit & Debit Cards which is also applicable on EMI Transactions. And the Jio Offer which includes Rs 1200 cashback + 100 GB Additional data + Benefit of Rs 3300 worth partners voucher.
Honor 10 will also be available on HiHonor.in and will be bundled with great offers including INR 500 coupon on the purchase of the device, Mobikwik supercash up to Rs. 2000. Users can also try their luck by playing a mobile based game and getting a chance to win a free Honor 10.
 Color, Manufacturing, Finish (CMF) in industrial design