Amazon Fashion Squad launched to solve your fashion dilemma

Women's Safety

Be it Monday mornings; date nights; job interviews; office parties or meeting extended family or wedding functions, the haunting predicament of what to wear leaves most of us puzzled. We end up ogling at our wardrobe for half an hour trying to address the never ending dilemma – “Kya Pehnu!” Wish that someone answered these questions? Someone who has it all figured out could tell us what to wear?


The dilemma is now over! unveils ‘Amazon Fashion Squad’, a panel of experts who will address customer queries on what to wear. Fashion icons such as Narendra Kumar, Creative Director, Amazon Fashion, Milind Soman, Ayushman Khurana, Miss Malini, Mandira Bedi and renowned stylists from the industry are part of Amazon Fashion Squad. Starting tomorrow, consumers can reach out to them and get professional assistance for all day-to-day fashion emergencies.

Consumers can post their queries using the #KyaPehnu hashtag on social media platforms like Facebook and Twitter  or send in their Kya Pehnu queries by Whatsapping Amazon <space> your name and location to 9019104104 and get personalized style tips and fashion guidance from these renowned fashion icons and stylists. The SOS helpline number will be valid from 17th to 19th December.

Consumers can also get a chance to meet the members of the Amazon Fashion Squad in person and get tips and tricks on how to dress up fashionably or how to nail the perfect look for every occasion at various locations in Delhi, Mumbai and Bangalore on December 20th and 21st. The very talented Bollywood actor and singer, Ayushman Khurana will be present at Soul Sante in Bangalore on the 20th of this month to personally resolve your fashion confusion.

That’s not all! Consumers will also be eligible for customized style consultancy ranging from day-to-day styling needs of casual, occasional wear, guidance on matching apparel, footwear statement and fashion jewellery and much more from the fashion gurus. A few lucky ones can also take home not just a complete makeover but also complementary Amazon Fashion gift vouchers worth up to INR 1000.

Mayank Shivam, Category Leader, Amazon Fashion, India, says, “Driven by real life consumer insights and addressing the daily ‘Kya Pehnu’ moment of our consumers, the Amazon Fashion Squad has been introduced as the game changer in the industry with a unique SOS helpline and fashion tips to help customers get the best of fashion advice directly from the experts. The squad will help solve their daily as well as occasion wear confusions aptly. To complete the loop and offer ready-solutions to “Kya Pehnu” dilemma, we have also launched especially curated stores like Ethnic Wear, Casual Wear, Outdoor Wear and Work Wear appealing to both youth as well as young adults.”

All Consumers on and the Amazon mobile shopping app have an easy and convenient access to over 40 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About                                                                                          opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the products & services pioneered by Amazon.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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