Mango Man, a Bangalore based startup made all the right noises with TeWee and Teewe2, they are currently a very viable alternative for the chromecast in India. The company has now morphed into CREO. And has secured $3 Million funding from Sequoia India, Beenext Ventures and India Quotient. The home-grown tech start-up will join the exclusive niche of global companies that produce smartphones by developing both, a proprietary software OS and the smartphone itself.
On the inception of the start-up, Sai Srinivas, Co-Founder & CEO, CREO, said, “The idea of building an Android based Operating System for a Smartphone stemmed from the realization that in the current market, while hardware is getting better very fast, there is not enough differentiation on the software front. We want to be the ones bridging that gap.”
CREO will invest the funds in building an enriching and evolving software experience through their proprietary Android based Operating System and a flagship Smartphone to be launched later in the year.
Commenting on the round, Sai Srinivas, Co-Founder & CEO, CREO said, “We believe when powerful hardware works hand-in-hand with continually evolving software, magical experiences can be created. Our team is gearing up to make an operating system and a smartphone that constantly evolves to give you new experiences every month; experiences that were never heard of on any smartphone. In the long run, we also plan to license our OS to other OEMs in India and worldwide.”
Formerly known as Mango Man Consumer Electronics Pvt. Ltd., CREO’s first product offering was Teewe – an HDMI media streaming device that was launched in September 2014. With Teewe 2, launched in May 2015, Teewe has established itself in over 50,000 households across India.
For me, this is an important step as I very firmly believe that hardware in the current and next decade will define our future and it will be a race between algorithms that will run the economy and hence our lives going forward. It is good to see young, fresh and bold minds dig their heels in and stay with innovation in hardware. If their track record with Teewe is anything to go by, this is going to be one fun ride! Bring it on!