The Le 1s rakes up dizzying numbers

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Le 1s came into India as one of the first products of LeEco and within a very very short time, has raked up some impressive numbers. Very clearly putting the company and the handset in the big league. If there was any question about it, the numbers say that LeEco has a big winner in Le 1s. This looks very good for the indian buyer like we kept saying!

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LeEco’s Le 1s ended with a total order count of 55,000 within 9 seconds for its third flash sale which just concluded today.  The response to the silver Le1 s with 4, 23,000 pre-sale registrations was clearly very enthusiastic and this has proved that this variant of the handset is as popular as the gold version.  With the conclusion of this flash sale, LeEco has performed a hat trick and also claims to have broken several records on the way.

The internet technology giant LeEco, in less than 30 days of its India entry has established itself as a significant player in the smartphone industry, creating several impressive and slightly dizzying milestones  :

  • A huge 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales
  • An incredible 20,28,000 (20.2 lacs) registrations received across the 3 flash sales

LeEco’s international stature, superior products and lower-than industry BOM cost pricing   have contributed immensely to creating these amazing records.

The premium Big & Bold, Le Max too was available on Open sale on Flipkart today and thanks to its near-cult status and niche fan following, this model was also completely sold out.

LeEco is on a blistering growth track and pursuing its goals in India with relentless focus and sharply defined strategies. It has successfully wooed the Indian consumers with their Superphones which are clearly positioned as devices that excel in terms of superior performance, technology and disruptive pricing.  The company’s global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have attributed to these records.

The company is also firmly committed to increasing its customer base and to this end is working on various plans to up the ante in achieving its business goal of being among the top 3 players in the business.

Mr. Atul Jain, COO, Smart Electronics Business, LeEco India said We believe that with this third highly successful outcome, LeEco has lived up to its global reputation of being a market disruptor and game changer. Le Max, the top-selling premium Superphone, which joins the sales in India for the first time, has  proved to be a strong contender. Le 1s, the all-time best seller and record breaker, disrupts the market and manifests the ‘LeEco phenomenon’. We are delighted with the huge vote of confidence that Indian consumers have given us and am confident that going forward we will continue to offer more exciting products “

Anil Goteti, VP – Smartphones, Flipkart, said, “ Le 1s has witnessed great momentum over the last three flash sales on our platform. With overwhelming customer response and great reviews, we are confident that this partnership will create new benchmarks in the online smartphone space in India.”

At a price only Rs 10,999, Le 1s has a full  metal unibody, a world’s first mirror-surfaced fingerprint scanner, and a 5.5″ FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB  storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.

Another remarkable feature is the phone’s fast charging technology, which means a 5- minute quick charge allows for 3.5h talk time. Business people need never worry about the phone running out of charge during busy days.

For anyone who failed to buy the Superphones, LeEco invites all to join the shopping carnival-LeEco Day on Flipkart on 25th February 2016.

And buyers of this phone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.

Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24×7 toll free customer care services, and other value-added services.

About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars.  The company also has one of the world’s largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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