Oxigen Services and Big Bazaar Direct partner to Expand Assisted e-commerce

L to R - Mr. Kishore Biyani, Group CEO, Future Group and Mr. Pramod Saxena, Chairman & Managing Director, Oxigen Services.

Big Bazaar Direct, an Assisted e-Commerce business of Future Group announced its tie-up with Oxigen Services Pvt. Ltd, India’s largest payment service provider. This association empowers Oxigen’s retailers to sell the wide assortment of Big Bazaar Direct through its network to its end customers.  This partnership is aimed at offering convenience to the end consumers by making its large product offering easily accessible at great prices within their vicinity, at their neighbourhood store.

L to R - Mr. Kishore Biyani, Group CEO, Future Group and Mr. Pramod Saxena, Chairman & Managing Director, Oxigen Services.

Oxigen Services has an extensive network of 2 lakh retailers with a continuous flow of 150 million customers transacting in real time for mobile/DTH recharges, money transfers through Bank and Oxigen Wallet app, utility bill payments etc. Now, these retailers can amplify their sales and take their business to the next level by offering the customers an extensive range of electronics, general merchandise, fashion and home fashion products. Big Bazaar Direct is a trusted link between physical and online retail and now, Oxigen retailers can further leverage this advantage.

Elaborating furthermore, Mr. Pramod Saxena, Chairman & Managing Director, Oxigen Services commented, “This partnership is one of its kind and is aimed to disrupt the assisted e-commerce segment in retailing. We believe Big Bazaar Direct and Oxigen together will add a whole new dimension to the entire retail ecosystem and increase the existing portfolio of services our retailers offer.  Our retailers don’t need to invest in stock nor need to have shelf space as products will be delivered by Big Bazaar Direct to customers’ homes or at retail points. Oxigen customers will now be able to shop online and yet pay cash over the counter for booking orders and get the delivery as per their convenience”.

The Oxigen Services retailer will be provided with a co-branded website login with range of products listed. Customers can select the products from the website, place the order, Oxigen Services retailer can receive the payment in cash or Oxigen Wallet and their work is done. Post this; the goods will be delivered to the customer’s doorstep by Big Bazaar Direct. The state-of-the-art distribution centres of Big Bazaar are present across India; the Oxigen Services retailers will not need additional space to store the products. They will earn commission on every product they sell along with additional rewards and recognition program. Customers will also have rewards program from time to time in the form of Big Bazaar Direct Wallet for promotions.

Speaking on the association, Mr. Kishore Biyani, Group CEO, Future Group said, “Our partnership with Oxigen helps us to further penetrate deeper in the market by expanding our reach and network through Oxigen retailers. These retailers will now have a dual advantage to not only sell the payment related various products and services but also sell the wide range of Big Bazaar products.”

Apart from the trust and goodwill of brand Big Bazaar, Future Group’s strength in sourcing will bring in best prices and will benefit the customers.  The 10 million sq. ft. area of warehousing space and robust supply chain support serving 20,000 pin codes across India will help in last mile delivery. While the Oxigen retailers will be able to gain increased footfalls and thus earn higher commissions for the new online shopping service range they will now be able to access.


About Oxigen Services:

Oxigen Services India Pvt. Ltd., powered by 11 years of service excellence in the digital business of micro payments of services and remittances in a ‘real time’ environment is India’s Largest Payments Solutions Provider.  Its business involves service aggregation and distribution, utilizing mobile, PoS and web for online payment processing and money transfer services. It is built to service the nation’s Telecom/DTH Operators, multiple Services Providers and Banks, pan India.

Oxigen has a retail footprint of 2, 00,000 outlets and has processed over 2 billion transactions till date with a current transaction volume rate of 600 million transactions per annum. It has a large customer base of over 150 million. A large bouquet of services is integrated into a single transaction & payment processing platform, including Prepaid, Postpaid & Subscription based services like Mobile Money Transfer, Recharges, Bill Payments, Ticketing and Subscriptions for all leading service providers across a wide spectrum of industries, like, Telecom, Direct‐to‐home TV, Internet Broadband, Travel (Railways/Airlines/Bus), Cinema/Movie Tickets, Utility Bill Payments, Gaming, Music & Movie downloads & more.

Oxigen Wallet with 13 million registered wallet users is powered by Oxigen Services Pvt Ltd, India’s largest payment service provider, is available through the website (www.oxigenwallet.com). The Oxigen Wallet app can also be downloaded from the Android Play store, iTunes or Windows App Store.

Oxigen’s Mobile Wallet i.e “Oxigen Wallet” is India’s First Non-Bank Mobile Wallet, approved by RBI, enabled to make Instant Money Transfers, to nearly 100+ banks using NPCI’s Immediate Payment Service (IMPS). It also works on Financial Inclusion and is a Business Correspondent to India’s premier banks like SBI and RBL Bank. Oxigen’s PoS (Point of Sale Terminal) and the biometric scanner have excelled in providing services like eKYC and Money Transfer in urban and rural India

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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