LeEco yesterday brought in a new “made for India” device – The Le 1s Eco. And their partnerships with Eros Now and YuppTV have started delivering content. With the aim to provide its customers a coherent viewing experience on their phones, LeEco has been actively working with stakeholders in the Indian market to curate country-specific content for its users.
First, the new device that was launched yesterday. The Le 1s Eco
Le 1s Eco brings seamless content to users on-the-go. Le 1s Eco is the first “Blockbuster” Superphone by the company that comes integrated with pre-bundled content from Eros Now and YuppTV, offering consumers an all-encompassing entertainment experience (including music, sports, movies and TV) like no other through rich and bestselling content, specially customized for Indian audience.
Le 1s Eco comes at a price of Rs 10,999, with integrated content and almost all the same features as Le 1s, the company’s flagship killer. Similar to the Le 1s, the Le 1s Eco comes packed with top-notch specs and features including a powerful processor, amazing display, and premium camera.
Le 1s Eco has a Full HD (1920 x 1080 pixels) display. The 5.5-inch multi-touch device with a 13-megapixel rear camera and 5-megapixel front camera gives users ample opportunity to capture all the beautiful moments in life. Powered by 1.85GHz Octa-core MediaTek Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the Le 1s Eco allows people to work and play at the same time. The newest launch from LeEco runs on Android 5.0 with eUI for an optimal user experience. The phone is encased in an aviation-grade aluminum unibody, making the phone scratch proof.
|OS||Andriod 5.0 eUI|
|Dimensions||151.1 x 74.2 x 7.6 mm|
|Physical Size||5.5 inches|
|Resolution||FHD 1920 x 1080 pixels|
|Pixel Density||403 ppi|
|Display Technology||IPS LCD|
|NTSC Color Gamut||80%|
|Contrasts||1100 to 1|
|Touchscreen||10 points multi-touch|
|Primary camera||13 MP PDAF Rear Camera with ISOCELL sensor
|Front-facing camera||5 megapixels|
|System chip||MediaTek Helio X10|
|Processor||Octa-core, 1.85GHz, ARM Cortex-A53, 64-bit|
|GSM||850, 900, 1800, 1900 MHz|
|WCDMA||850, 900, 1900, 2100 MHz|
|FDD LTE||1800 (band 3), 2100 (band 1), 2600 (band 7) MHz|
|TDD LTE||2600 (band 38), 1900 (band 39), 2300 (band 40), 2500 (band 41)|
|Data||LTE, HSPA, HSUPA, UMTS, EDGE, GPRS|
|Sim Slots||1 Micro + 1 Nano|
|Positioning||GPS, A-GPS, Glonass|
|Wi-Fi Standards||802.11a/b/g/n /ac|
|MHL Output||MHL 2.0|
|Headphones||Yes, 3.5 mm|
Now let’s look at the ecosystem and content backbone
Now users can carry their favourite TV channels along, enjoying 100+ rich Live channels on their Superphone with ‘Live’ (powered by YuppTV). With top television channels like Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and many others, Live will offer consumers a plethora of viewing options encompassing Music, Movies, News, Drama, Spiritual and Kids Entertainment across Hindi, English, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Oriya languages.
With Le Vidi, users can catch the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga – Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco’s Superphones will undoubtedly offer consumers entertainment choices that will truly redefine Entertainment to Supertainment.
Live and Le Vidi will be available to all new Superphone users. Existing LeEco Superphone users can expect an OTA (Over the Air) software upgrade within May.
Furthermore, to ensure faster and seamless distribution of content to its users, LeEco India is establishing its in-house Cloud and Content Delivery Networks (CDNs) in 10 cities across India, ensuring the best picture quality and minimum buffering time. With such strong back-end infrastructure, integrated technology and backed by the company’s years of experience in internet video, the company will bring radical changes to the sector in India, enabling loss-less premium broadcasts across devices.
At the mega event, LeEco also announced its partnership with Hungama Music, India’s largest on-demand music destination, as its Music Service.
Hungama Music provides 3.5 million + tracks to choose from and the music are offered in 25 Indian languages. Users can even have a personalized playlist with their favorite songs on top and being recommended.
Besides that, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones.
Le Ecosystem is an online platform, connecting content, devices and applications. We are bringing world-class super products empowered by our vertically integrated ecosystem to India. Meeting the needs of changing content consumption patterns and platform preferences, LeEco is aiming to redefine the boundaries of entertainment and create a next-generation digital ecosystem.
LeEco has a unique content-based ecosystem, offering popular movies, TV shows and local entertainment with a user-centric experience. Powered by LeEco devices, users and content are connected throughout the Le Ecosystem – the company’s biggest differentiator and a game-changer for the industry.
LeEco introduces a new Membership model to India, offering unlimited entertainment from YuppTV channels and Eros Now Movies at 490 Rupees per month or 4900 Rupees a year. Besides that, buying a one-year membership could get a 4000 Rupees deduction for the hardware.