LeEco makes a big bang on content worth INR 320 million

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LeEco had the first sale of their Ecosystem based offering yesterday and they seem to have raked up big numbers as they always do. Only this time, they have sold a large number of LeEco Le 1s Eco and in the bargain have given away content worth 320 million rupees to the buyers of the phone

Full Rear View

The spec war in the mobile space has been raging unabated and has led to a situation where it is now getting very difficult for the user to distinguish between brands when it comes to new handset configurations. The user is now lost in a quagmire of devices that look and work similarly.

Whether it is the camera or the memory or the storage or the processor, the choices are getting very confusing. In such a scenario, it is quite a welcome change to see that LeEco have taken the mobile game into a new level. The have tied up with a lot of CDNs and have invested heavily in infrastructure and content building to bring the focus back into the experience that one gets from a mobile device.

Why is Le 1s Eco said to be a game changer? This is the first smartphone to integrate such a wealth of content into itself and spearhead the concept of Membership Program that centers around content consumption.

Le 1s Eco had already received tremendous response from users securing record registrations on Flipkart . In addition to offering premium content and services exclusive for LeEco members, Le 1s Eco is equipped with 3 GB RAM, 32 GB ROM and 13.9cm (5.5) 403 ppi screen of FHD 1920×1080 resolution. It’s sleek full metal Unibody design and mirror-surfaced fingerprint scanner makes it extremely classy. It also comes bundled with LeEco Membership worth Rs 4900 per annum. Le 1s Eco comes with an exclusive phone back cover that users will love.

LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of 3.5+ million songs. Le 1s Eco packs seamless interface through unique platforms – Levidi and Live, which allow users to enjoy high quality entertainment – anytime, anywhere!

So, let’s do some simple math to figure out the numbers that matter here, if INR 320 million is the total value of content subscriptions given out, at the rate of 4900/- per device, they have sold a mind boggling 65,000 devices within seconds in yesterday’s sale!

If LeEco keeps this up and continues to add vale to buyers with content, cloud and subscriptions, the handset game is going to turn on it’s head and get into the healthier territory of experience leading the way, rather than similar sounding and similar looking specifications. This is good news for the cost conscious and experience oriented indian mobile buyer! Interesting proposition to watch in the coming days! Fingers crossed and hands clapping for the buyer who is now back in the center of every brand’s strategy!

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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