Swipe Launches Elite Plus for Rs 6,999/-


Swipe Technologies, India’s leading mobile internet company, is all-set to bring to you a smartphone experience that will set a market disruption in the category. Swipe has launched the Elite Plus, a combination of aesthetics and power that brings an unmatched experience of craftsmanship without putting a dent on pockets. The latest offering from Swipe comes with an ergonomic arc design, premium build quality, powerful processor and a really long-lasting battery.


Launching the new smartphone, Mr. Shripal Gandhi, and Founder & CEO of Swipe Technologies, said “As a leading player in the smartphones space, it is our responsibility to offer better products to our customers every time. We continuously seek feedback from the mobile phone users on their desired features and incorporate them in our new offerings. Thus, after huge success of our pervious launch Elite Note, we are now presenting Elite Plus, which incorporates new improved hardware and software features and is much lighter in weight at 131gms – lowest among the competing brands with such loaded features. A marvel of craftsmanship and technology combines the beauty of Elite Plus. Our products are designed keeping in mind the expectations of Indian youth who is demanding better experience from smartphones in terms of better hardware as well as software. Elite Plus is priced competitively to offer this superior experience to the aspiring youth of the country.”

Elite Plus Slanted View

Powered by a Qualcomm Snapdragon™ 64-Bit 615 Octa-Core processor, Elite Plus is equipped to handle all demanding tasks while giving the best 3D gaming experience on a Smartphone. A 2GB RAM powers Elite Plus to handle multi-tasking without breaking a sweat. A 3050 mAh marathon battery powers the Elite Plus for more than one full day’s use. Recognizing that a premium device must be compatible with high-speed connectivity standards, designers of Elite Plus have ensured supports 2G/3G/4G LTE/ EVDO/CDMA standards at breathtaking speeds, helping user make the most of their time.

Elite Plus has very good cameras. With its 13MP rear camera and 8MP front camera, an Elite Plus user can take high-resolution selfies and all other photos without compromising on details. For music lovers, Elite Plus offers new edition of speakers that offers superior acoustics, with a dedicated amplifier for each speaker to deliver audio quality unprecedented from a smartphone.

Elite Plus Display

It sports a Full High Definition (FHD) 5” 1920 x 1080 IPS Display and energy-efficient screen that gives 40% more colors than a normal LCD screen for brilliant graphics and gaming even under direct sunlight. It has a highly-intuitive control layout as part of the new Ergonomic Arc design. The new phone comes with Premium Jaquard Poly-carbonate body with thin metal frame that is ergonomically tapered to effortlessly fit in your grip.

Despite being packed with superior features, the stunningly beautiful lightweight and powerful new Swipe Elite Plus comes at attractive price point. A price tag of INR 6999/- makes Elite Plus an impressive device in the budget segment that is truly affordable for the aspiring youth. Swipe’s new offering will be available exclusively from Flipkart.com from 6th June onwards

The growth in the Internet base in India has been exponential and rising penetration of smartphones is fueling this growth. According to a recent Boston Consultancy Group (BCG) report, INDIA@DIGITAL.BHARAT, it took 20 years from the introduction on the Internet to reach 100 million users. The second 200 million will likely be reached within three years, and a third in less than a year. In fact, the next four years will see nearly 350 million additional Internet users. The primary drivers of this exponential growth have been expansion to small towns / rural India, increased affordability due to lower-cost data-enabled smartphones and ever-increasing awareness of, and need for, the Internet. “It has been endevour of Swipe to offer lower-cost feature-rich to the aspiring youth from tier-2 and tier-3 towns, thus contributing to true digitalization of India,” says Mr Gandhi.

Mr Ajay Yadav, VP – Smartphones, Flipkart, said “We are delighted to announce Flipkart’s exclusive association with Swipe to launch its latest offering Elite Plus. We have received overwhelming response – especially from tier 2 and tier 3 towns – for all Swipe products that we have sold in the past. With its enriched features and attractive price tag, we expect great response for this flagship device from Swipe.”

The price tag is affordable, the design is neat, the display  is FHD, the battery is practical. Swipe has managed very good cameras! Very good VFM device!

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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