ASUS Launches The New Zenfone Selfie

Selfie White_Diamond Texture

After the smashing success of the Zenfone Selfie launched in 2015, ASUS today launched a newer version of the Zenfone Selfie (ZD551KL) in India. This new version is equipped with a better processor and comes with ample memory and a unique back texture

Selfie White_Diamond Texture

Crafted to give your selfie habits a makeover, the all-new Zenfone Selfie offers a powerful performance with a Qualcomm Snapdragon 615 processor combined with a 3GB RAM and 16GB memory that is expandable up to 128GB. The Zenfone Selfie also comes with a diamond cut back, beautifully fashioned and aimed at delivering a luxury and designer experience to the user. For a price of INR 12,999, the smartphone is available on Amazon now, and will be in retail outlets from September 2016 onward.

Selfie Front_Diamond Texture

Zenfone Selfie offers a 13MP front camera with a f/2.2-aperture, wide-angle (88-degree) lens, dual color real tone flash and selfie panorama. It also supports macro photography that allows the users to capture objects over 6cm. The phone also sports a 13MP rear camera with a f/2.0-aperture, auto- laser focus lens and a dual-color real tone flash. MicroSD card support ensures that users always have space to save their precious memories. A heavy duty battery of 3000mAh also enables diverse and heavy modes of usage.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “The new Zenfone Selfie perfectly encapsulates the creativity of the ASUS design team with the stunning diamond cut back fashioned to deliver a stylish and luxury experience for the consumers. Apart from the design, the smartphone also offers great performance levels with its 3GB RAM and Qualcomm Snapdragon 615 to match the users’ performance needs.”

Zenfone Selfie is available in a range of exciting colours – Glacier Gray, Sheer Gold, Polygon-Illusion Diamond White, Illusion Polygon Blue, and Illusion Smooth Pink, to suit every user’s personal style and fashion sense.


ZD551KL Product Specifications
Processor CPU:
Qualcomm Snapdragon 615 MSM8939
Qualcomm Adreno 405 – MSM8939
Peak Data Rate DC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE CAT4 (DL/UL): 150/100 Mbps
RF Band Support      CN5
GSM: 850/900/1800/1900  WCDMA: Band 1/2/5/8
TD -SCDMA: Band 34/39  FDD-LTE Band 1/3
TDD-LTE: 38/39/40/41
OS Android L
Display (compatible with HD) 5.5″ TFT LED Backlight (Typ 400 nits)
16:9 , Wide active matrix; Glare type
FHD 1920×1080, IPS
GFF Touch panel (Direct Bonding): Capacitive touch panel with 10 points multi-touch (TBD)
Dimensions 156.5 x 77.2 x 10.8-3.9mm
Weight 170g
Battery Pack & Life Typ: 3000mAh, removable polymer battery
Storage Emmc 16 GB
Micro SD Card Support (Up to 128GB)
Sensor 1. Accelerator
2. E-Compass
3. Proximity
4. Ambient light sensor
5. Hall sensor
6. Gyro sensor
WLAN Integrated 802.11 b/g/n/ac; WiFi-Direct
Bluetooth Bluetooth V 4.0 ( EDR + A2DP )
Bluetooth Profile:A2DP + AVRCP + HID + PAN + OPP
NFC Not Supported
FM Radio Supported
GPS Supports GPS, AGPS, Glonass
Interface Micro USB
Audio jack: Head phone
Micro SIM Connector
Front Camera 13MP, f/2.2-aperture, wide-angle (88-degree) lens with dual color real tone flash, selfie panorama, and  supports macro photography that allows the users to capture objects over than 6cm
Main Camera 13MP, f/2.0-aperture, auto- laser focus lens with dual-color real tone flash and supports macro photography that allows the users to capture objects over than 6cm
Flash LED Dual LED Flash
Micro SD Socket Support (Up to 128GB)
Vibrator Yes
Audio Audio CODEC
Microphone Microphone*2
Button Power and Volume Up/Down
Others Laser focus、Pedometer
Accessories in Gift Box Standard USB Cable , Adaptor, User Manual, Warranty Card
Color IMF- Glacier Gray(6J),Sheer Gold(6G); Polygon-Illusion Diamond White(2B), Illusion Polygon Blue(2A), Illusion Smooth Pink(2I)
Adaptor 10W
Note Charging LED


With this one, ASUS seems to be motoring on with their philosophy of having well designed devices with a USP for every segment and targeting every demographic with features that appeal to them.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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