HP Introduces the World’s First Notebooks with Integrated Privacy Screens

HP has recently unveiled the world’s first notebooks with integrated privacy screens[i]. HP Sure View, a new option on the HP EliteBook 1040 and HP EliteBook 840, helps protect against visual hacking with the press of a single button.

HP Sure View Infographic

Developed with 3M privacy technology, HP Sure View eliminates the need to carry additional tools to guard sensitive information. Users can simply press the f2 key to immediately transition the PC to privacy mode, which reduces up to 95 percent of visible light when viewed at an angle, making it difficult for others to view information on the screen.

HP Sure View helps users work more confidently from public locations without the fear of data on the screen being exposed to others. Building this technology directly into the device can help companies better comply with regulatory requirements, specifically for businesses in healthcare, public sector and finance.

 “Today’s workforce wants their device to be stylish, good looking and secure when on the move.  The innovative HP Sure View technology is a step towards ensuring data security of our customers. They can now work with confidence without having to fear of visual data theft at public places such as airports, aircrafts, common work spaces, coffee shops etc. At HP, we work towards innovation in design, productivity, security and entertainment to build products that are suitable for today’s lifestyle and work culture”, said Ketan Patel, Director, Personal Systems Business, HP Inc. India

 “As the threat of data privacy evolves, more and more organizations are taking the issue of visual hacking seriously,” said Makoto Ishii, vice president and general manager, Display Materials and Systems Division, 3M. “Designed with more than 20 years of 3M optical films technology experience incorporated into the privacy screen, HP Sure View helps address the concern of protecting sensitive information through a world-class solution tailor-made for open work environments and for the mobile worker.”

Visual hacking is a real threat to a company’s sensitive data, as demonstrated by the “Global Visual Hacking Experiment,” a recent study conducted by the Ponemon Institute, sponsored by 3M. The study cited that nine out of 10 attempts to acquire sensitive business information using only visual means were successful, with nearly four pieces of private information visually hacked per trial[ii]. Visual hacking can also impact employee productivity, given almost 60 percent of employees take their work outside of office walls[iii]. A similar study by Ponemon Institute and sponsored by 3M also found that employees using a visual privacy solution can be twice as productive when working in close proximity to others[iv].

HP Sure View is another solution in a string of firsts and bests coming from the company, including the world’s thinnest notebook with the HP Spectre 13[v], the world’s thinnest business notebook with the HP EliteBook Folio[vi], and the world’s first built for business 3-in-1 with the HP Elite x3[vii].



HP Sure View is expected to be available in September as an option on the HP EliteBook 1040 Full HD touch and non-touch versions and the HP EliteBook 840.

For more information on HP’s Elite line of devices and accessories, visit: www.hp.com/elite.

[i] Based on currently available, in-market PC’s, as of August 1, 2016 having physically embedded, hardware-based privacy screen. Available on select HP EliteBooks models only.

[ii] Ponemon Institute, “Global Visual Hacking Experimental Study: Analysis,” sponsored by 3M, August 2016.

[iii] Pew Research Center, Technology’s impact on Workers, December 2014.

[iv] Ponemon Institute, Visual Privacy Productivity Study, October 2012.

[v] Based on HP’s internal analysis as of 2/10/16 of vendors shipping >1 million units worldwide annually with clamshell design, Windows or OSX, priced >$400USD, measured at z-height.

[vi] Based on HP’s internal analysis of business class notebooks as of (January 4, 2016) with >1 million unit annual sales having preinstalled encryption, authentication, malware protection and BIOS-level protection, passing MIL-STD 810G tests with optional docking incorporating power delivery.

[vii] Based on HP’s internal analysis as of January 14, 2016 of mobile devices preinstalled with Windows 10 Mobile, designed to pass MIL-STD 810G and IP67 testing, the ability to run virtualized corporate apps on a big screen using optional dock, and a biometric solution for security.





About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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