Oneplus Joins Hands With IDEA To Create Exprerience Zones


OnePlus, a global mobile technology startup, today announced partnership with IDEA Cellular, one of the largest telecom operators in India. The partnership will provide OnePlus and IDEA users an opportunity to experience the latest flagship smartphone –  the OnePlus 3 – across 90 exclusive stores of IDEA in India.

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The partnership is a result of the overwhelming response OnePlus has received from the recently concluded pop-up stores and recurring request from customers to create more avenues to experience the OnePlus 3 at offline stores. The partnership will enable OnePlus to offer a hands-on experience to a wider audience of the Indian market.

Speaking on the announcement, Vikas Agarwal, General Manager – India, OnePlus said “We gradually aim to bring our product experience to offline markets starting with experience zones at our own exclusive service centres and more than 100 partner stores in major cities.  Our partnership with IDEA Cellular will offer our customers easy access to touch, feel and experience the OnePlus 3 before making a purchase decision.”

To make the experience for its customers even sweeter, IDEA has announced the ‘4G Smartphone Upgrade Mega’ offer. OnePlus smartphone users who upgrade to the 4G enabled OnePlus 3 and are on the IDEA network will be eligible for the offer. This offer enables all IDEA prepaid or postpaid customers who upgrade to a 4G smartphone to be eligible to get 10GB data for the price of 1GB. All the customer has to do is visit IDEA’s smartphone portal to activate the offer and simply recharge.

In addition to that, all IDEA customers (new and old) on the purchase of OnePlus 3, will get 12 months’ worth of double data, absolutely free. Customers who subscribe to an IDEA connection can recharge from three exclusive denominations starting Rs. 252/- and avail twice the benefit of regular customers for 12 months.


Seen in two striking color variants – Graphite and Soft Gold – the OnePlus 3 is powered by Dash Charge, a revolutionary battery charging technology that promises to give a day’s power in half an hour. The powerful smartphone is packed with a Qualcomm Snapdragon 820 processor and features 64GB of inbuilt flash storage with 6GB of LPDDR4 RAM and NFC connectivity. With top-of-the-line specifications, the phone is optimised for superior software performance, strong build quality and sleek design to provide a unique experience to its users.

OnePlus is a global startup, challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans.

One plus has clearly taken note of the great response to their latest flagship and have in recent times been exploring creative ways to connect with the end user. This is in line with the clear signals that they have sent out that India is important and connect is paramount. The Oneplus 3 has been the “Go To” flagship device that the others have had to match up to this year. The company has recently launched the soft gold version of the device in India.


About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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