Global internet and technology conglomerate, LeEco is jubilant at the response it has received for its first ever participation in the popular pre-Diwali sales by leading e-commerce platforms. LeEco breached the Rs 200 crore mark with sales of 200,000 Superphones, 1800 SuperTVs and 500+ accessories across all four platforms – LeMall.com, Flipkart, Amazon India and Snapdeal.
The company sold a total of 200,000 SuperPhones and 1800 SuperTVs across these platforms in the last five days, making many notable records. During Flipkart’s Big Billion Day Sales, LeEco was one of the best-selling brands on Flipkart owing to a huge surge in user response. LeEco’s Le 2 continued to top the popularity charts becoming the leading smartphone model on Flipkart in the price range of 10-12K, while Le Max2 became the best-seller android phone with Snapdragon 820 processor in the price range of 15-18K.
Commenting on the landmark achievement, Atul Jain, COO, Smart Electronics Business said, “This indeed is a significant achievement for us given that as a brand we are still less than a year old in India. Our users’ response is humbling and we are now in mission-mode to bring more innovative products at disruptive prices that enhance peoples’ lifestyles. Promotional gambits like product exchange and cash back offers are undoubtedly great incentives but ultimately an Indian consumer makes his choices based on product quality and value for money propositions. Here, it is matter of immense pride that LeEco Superphones were top selling products in this entire shopping frenzy. We would also like to extend gratitude to our partners Flipkart, Amazon India and Snapdeal for their tremendous support in making this success possible.”
As part of the festive offers, LeEco extended attractive discounts and deals on its SuperPhones and SuperTVs that were undoubtedly a big draw. LeEco Superphones and SuperTVs were also available on LeMall.com during the same period with exciting deals. In the SuperPhones category, LeEco’s second generation Le 2 and Blockbuster Superphone Le 1s Eco were its top selling products during the sales. LeEco’s recently launched Super3 X55 TV also received unprecedented user response.
Key reasons behind the overwhelming response to LeEco Superphones and SuperTVs are certainly the pre-bundled LeEco Membership Program, high-end specs and disruptive pricing.
LeEco has built a strong reputation for itself in India by bringing in cutting-edge technologies through its products that have carved a niche for themselves in the market. It will surely be interesting to witness the newer ways in which LeEco will reshape the consumer technology landscape in India, in the coming months.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 14,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles, and Silicon Valley.
With “Breakthrough Technologies, Comprehensive Ecosystem and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, LeAuto. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.