ASUS Launches Zenfone 3 Deluxe And Zenfone 3 Ultra In India


Launched at Zenvolution India in August 2016, the uber luxurious Zenfone 3 Deluxe is ASUS’ latest premium offering and is available in two variants – one with Qualcomm® Snapdragon™ 821 processor and 256GB Internal UFS, the other with a Qualcomm® Snapdragon™ 820 processor and 64GB of storage.


Both smartphones come with 6GB of LPDDR4 RAM that offers extreme and formidable performance levels to match the demands of even the most intensive users. Launched as part of the Zenfone 3 range, the Zenfone 3 Ultra is one of the other flagship products from the range. The smartphone is the ultimate combination of high grade specifications and ASUS design engineering. Starting today, these smartphones will be available in select Asus Preferred Partner’s retail outlets and all major Online Sales Portals.

Commenting on the availability, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “With the Zenfone 3 Deluxe and the Zenfone 3 Ultra, we aim at revolutionizing the smartphone space in India. Launched to fit into our premium segment, these flagship smartphones are at the pinnacle of design and engineering, and seamlessly combine high-end features in an extremely luxurious form factor. The powerful processor of the Zenfone 3 Deluxe ensures that the smartphone is perfectly geared towards the needs of even the most demanding user. With the Zenfone 3 Ultra, multimedia enjoyment is taken to its peak level, with its high-end display and specially engineered audio/video technology.


Zenfone 3 Deluxe:

  • World’s First Metal Unibody phone with Invisible antenna
  • (5.7) Super AMOLED, FHD display with Tru2Life Technology, 79% Screen-to-Body ratio & Corning Gorilla Glass 4
  • PixelMaster camera (Sony IMX318 23MP+8MP) with ƒ/2.0 aperture, OIS+EIS, Tri-tech Autofocus & 4K Video Recording
  • World’s First Qualcomm Snapdragon 820/ Snapdragon 821 Processor
  • 6GB LPDDR4 RAM | 64GB/256GB UFS 2.0 Storage
  • Advanced fingerprint sensor (0.2s unlock, works with moist fingers)

A true flagship model of the Zenfone 3 family, Zenfone 3 Deluxe truly embodies ASUS’ ‘Design Thinking’ philosophy. Combining a strong yet lightweight aerospace-grade aluminum-alloy unibody construction with an ultra-thin 4.2mm edge on the sides, and with the exclusive PureMetalTM technology, Zenfone 3 Deluxe is the world’s first all-metal smartphone with an invisible antenna design. Built to reflect ASUS’ ‘Zen’ philosophy, the smartphone offers unparalleled signal quality along with a stunning and elegant design.

With consumers now increasingly adopting smartphones as the ‘go-to’ devices for photography, Zenfone 3 Deluxe has an incredible front and rear camera, with 23MP at the rear and 8MP on the front, delivering crystal clear images in split second. Featuring the world’s first implementation of the Sony IMX318 Exmor-RS imaging sensor, the rear camera has a large ƒ/2.0 aperture and is equipped with 4-axis Optical Image Stabilization (OIS), which results in high-resolution, blur-free, and low-noise photos in almost any lighting condition. For an advanced video recording experience, the smartphone is equipped with a 3-Axis Electronic Image Stabilization (EIS) system that enables you to shoot super steady 4K UHD videos. Apart from this, the smartphone also features the exclusive Pixel Master 3.0 technology, offering you more than 20 Camera modes that also includes a Manual mode bringing DSLR-like functionalities to a smartphone. To ensure super split-second photography experience, the device features the amazing ASUS TriTech auto-focus system that automatically selects between the 2nd Generation Laser AF, Phase Detection AF, and the Continuous Contrast Detection AF to provide an accurate and an instant 0.03-second fast focus time along with subject tracking. The Camera Lens is protected by a highly scratch resistant Sapphire Cover. All these features combined, make this smartphone a must have device for any photography enthusiast.

The Zenfone 3 Deluxe sports a 5.7-inch Full HD (1920x1080px) Super AMOLED display with a color gamut that exceeds 100% of the NTSC color space. The Super AMOLED display panel also ensures that you experience the deepest black ever seen on a smartphone display The smartphone features an ultra-thin bezel with a 79% screen-to-body ratio giving you maximum display area in a smaller smartphone body, with minimum bulk. The device is so ergonomically designed that it measures just 4.2mm at its thinnest edge, this makes the smartphone extremely easy and comfortable to hold in your hands

The smartphone also comes with a built-in fingerprint sensor that is perfectly and ergonomically positioned on the rear of the phone, sitting underneath the user’s index finger, unlock the device in just a fraction of a second. The sensor also operates with moist fingers. Powering the device is a 3000 mAh Lithium-Polymer battery, and along with Qualcomm’s Quick Charge™ 3.0 technology, you can truly be on the go with superfast recharge times. For an excellent audio experience, the device is ‘Hi-Res’ certified, meaning you can enjoy high quality audio format playback that is 4 times better than the CD Audio quality along with the new and bundled ZenEar S which is tuned by DTS. Also, the device features a powerful five-magnet speaker coupled with the NXP smart amplifier that provides an extremely clear, loud, and high definition sound output.


Zenfone 3 Ultra:

  • Multimedia Master with (6.8) FHD IPS display, 4K TV-grade image processor with Tru2Life+ technology
  • New Dual 5-magnet stereo speakers with NXP SmartAMP, Hi-Res & 7.1 channel virtualized audio with DTS Headphone:X
  • PixelMaster camera (Sony IMX318 23MP+8MP) with ƒ/2.0, OIS+EIS, Tri-tech Autofocus & 4K Video recording
  • Qualcomm 1.8GHz Octa-Core S652 SoC with Dual-Channel 4GB RAM & 64GB Storage.
  • 4600mAh Battery with QuickCharge 3.0 & Reverse charging function

Designed for the most extreme multimedia enthusiast, the Zenfone 3 Ultra has a stunning 6.8-inch Full-HD (1920 x 1080) display with a 95% NTSC color gamut which results in rich, vibrant visuals even outdoors, under harsh lighting conditions. The Zenfone 3 Ultra is the world’s first smartphone that features the ASUS-exclusive ‘Tru2Life+’ video technology, it has a high-end 4K UHD TV-grade image processor from PixelWorks. This ensures that every pixel in each frame is optimized before it is displayed, resulting in superior contrast and clarity. When it comes to audio technology, the smartphone stands out with its two powerful five-magnet stereo speakers along with an NXP smart amplifier that provides loud, clear, and a distortion-free high-definition sound. The Zenfone 3 Ultra further bumps up the excitement by featuring audio enhancements from DTS, with DTS Headphone:X. It provides a fully virtualized sound-stage of a 7.1 channel DTS surround-sound system, over just two channels. This gives the most surreal audio experience on a smartphone yet. And, along with the bundled DTS tuned ‘Hi-Res’ certified ZenEar S headset, the entertainment experience on the Zenfone 3 Ultra is unbeatable.

On the design front, like the Zenfone 3 Deluxe, it stays true to the ASUS ‘Design-Thinking’ philosophy with its incredibly slim and elegant full-metal unibody chassis that has no antenna lines on its back. The smartphone has an ultra-slim bezel that gives it a 79% screen-to-body ratio, which maximizes the viewing area while keeping the overall size and weight to a minimum. On the camera front, it features the best-in-class, high-resolution Sony IMX 318 23MP rear camera. The device also features ASUS’ TriTech auto-focus system, which gives you high-performance split-second focus times which is critical for an impeccable smartphone photography experience. A smartphone that has such a high capacity for premium multimedia experiences also needs to be equipped with a powerful processor and battery to ensure an all-round and enriching experience. The Zenfone 3 Ultra does that and more with its Qualcomm Snapdragon 652 octa-core processor coupled with the Adreno 510 graphics chip, and up to 4GB of ‘Dual-channel’ RAM. It also has a built-in fingerprint sensor perfectly positioned on the front of the phone beneath the user’s finger which unlocks the phone in just a fraction of a second. To ensure frugal entertainment on-the-go, the smartphone sports a 4600mAh Li-Po battery that offers formidable battery backup performance, and with Qualcomm’s Quick Charge 3.0 technology, you are ensured with blazing fast battery recharge times. The device can also doubles-up as a power bank, unlike any other device.



The Zenfone 3 Deluxe with Qualcomm® Snapdragon™ 821 processor and Qualcomm® Snapdragon™ 820 processor are priced at INR 62,999 and INR 49,999 respectively. The smartphone is available in two stunning metallic colors – Glacier Silver and Sand Gold. Zenfone 3 Ultra is priced at INR 49,999 and is available in two beautiful colors – Titanium Grey and Glacier Silver. Both these devices feature a meticulous sand-blasted back-finish that makes them feel super premium to the touch.



Model ZS570KL
Display 5.7-inch Super AMOLED FHD, 1920*1080,
Tru2Life Technology for high contrast and outdoor readability
Corning Gorilla Glass 4
79% Screen to Body Ratio, 3,000,000:1 contrast ratio
Construction Full aluminum alloy unibody with ‘invisible antenna’
Processor 64-bit Qualcomm Quad-core Snapdragon 820/821. (Qualcomm ‘Kryo’ microarchitecture)
CPU Fabrication – 14nm
Snapdragon 821 @ 2.4GHz/Snapdragon 820 @ 2.15GHz
GPU Adreno 530 (SD 821 Adreno 530 @ 653MHz/ SD 820 Adreno 530 @ 624 MHz)
RAM / Memory 6GB LPDDR4 RAM with ‘Dual-Channel’ memory controller; 64GB/256GB ROM Memory with UFS 2.0
Main Camera sensor 23MP ASUS PixelMaster 3.0 Camera
Sony IMX318 sensor
Sapphire Cover
Main camera features ASUS PixelMaster 3.0 camera:
ƒ/2.0, 6-element Largan lens
0.03 second TriTech Autofocus (Contrast AF/ PDAF / 2nd Gen Laser AF)
4-axis photo OIS
3-axis video EIS
Color correction sensor
Dual ‘Real-tone’ LED flash
  4K Video Recording, Slow-motion video recording
Front Camera 8MP, 85-degree wide field-of-view
Wireless WiFi 802.11ac
Up to Cat 13 LTE, 3CA
5GHz & 2.4GHz
MiMO Wi-Fi, WiFi Repeater capability
Fingerprint sensor Rear sensor
5-finger registration/360-degree recognition
Connectivity Bluetooth 4.2
Type-C USB 3.0
SIM / SD slots Slot 1: Micro SIM (4G)
Slot 2: Nano SIM (3G) or Micro SD – support up 128 GB
OS Android M with ZenUI 3.0
Audio Hi-Res Audio
New 5 Magnet Speaker

Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning by DTS

Battery 3000MAH with Qualcomm QuickCharge 3.0
Sensors Accelerometer, E Compass, Proximity, Ambient Light, Hall, Gyro and Fingerprint
Colors Glacier Silver
Sand Gold
Dimensions & Weight 156.4 X 77.4 X 4.2 ~7.5mm, 170 g
Product website


Model ZU680KL
Display 6.8-inch FHD (1920*1080) IPS LCD
79% Screen to Body Ratio
Construction Full aluminum alloy unibody with ‘invisible antenna’
Processor 64-bit Qualcomm ‘Octa-core’ Snapdragon 652 (bigLITTLE architecture)
CPU Fabrication – 28nm
Quad-core ARM Cortex A72 @ 1.8GHz
Quad-core ARM Cortex A53 @ 1.2GHz
GPU Adreno 510
RAM / Memory 4 GB RAM / 64 GB ROM
Main Camera sensor 23MP ASUS PixelMaster 3.0 Camera
Sony IMX318 sensor
Main camera features ASUS PixelMaster 3.0 camera: ƒ/2.0, 6-element Largan lens, 0.03 second TriTech Autofocus (Contrast AF/ PDAF/ 2nd Gen Laser AF), 4-axis photo OIS, 3-axis video EIS, Color correction sensor, Dual tone LED flash
Front Camera 8MP, 84-degree wide field-of-view
Wireless WIFI 802.11ac
Up to Cat 6 LTE
Fingerprint sensor Sensor over center ‘HOME’ button
5-finger registration / 360-degree recognition
Connectivity Bluetooth 4.2
Type-C USB
SIM / SD slots Slot 1: Nano SIM (4G)
Slot 2: Nano SIM (4G) or Micro SD
• Both Nano SIM card slots support 4G /3G / 2G network band. But only one Nano SIM card can connect to 4G service at a time.
OS Android M – 6.0.1 with ZenUI 3.0
Audio Hi-Res Audio
Dual New 5 Magnet Speaker, Stereo sound
DTS Headphone:X 7.1
DTS HD Premium sound
Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning by DTS
Video processor ASUS Tru2Life+ featuring PixelWorks 4K TV-grade image processor
DisplayPort over USB Type-C
Battery 4600mAh with Quickcharge 3.0 & Reverse charging
Other special features Power bank capability with Reverse charging technology
Colors Titanium Grey
Glacier Silver
Product web site

Founded in 1989, ASUS is a Taiwanese multinational computer hardware and electronics company. ASUS derives its name from Pegasus, the winged horse in Greek mythology, and embodies the strength and creative spirit symbolized by this mythical creature. A leading enterprise in the new digital era, ASUS’ Design Thinking philosophy empowers customers with quality and innovative products that perfectly meet the needs of today’s digital homes and offices. The company’s broad portfolio comprises of motherboards, graphics cards, optical drives, displays, desktop, all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones, and wearables. ASUS is currently a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. The company revenue for 2015 was approximately USD 15 billion.


About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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