Eating, Drinking, Breathing, Apps – Research Shows People Rate Them Equally

AI Report 2017 By A10 Networks

Yes! You read that right! Eating, Drinking, Breathing And Apps are rated at almost equal priority by people who responded to a global research survey conducted by A10 Networks, a Secure Application Services company, providing a range of high-performance application networking solutions that help organizations ensure that their data center applications and networks remain highly available, accelerated and secure

AI Report 2017 By A10 Networks

The Application Intelligence Report (AIR) is a global research project that examines the behavior and attitudes of the global workforce toward the use of business and personal apps, and their impact on risk, security, and corporate culture.

AIR was commissioned by A10 Networks and conducted independently by strategic research firm Provoke Insights. It involves more than 2,000 business and IT professionals in 10 countries, with the intent to provide education for employers that can help them reassess corporate policies and ultimately protect their businesses – and their applications – by simply becoming more aware of the behavior of their employees.

How important are apps in everyday life? More important than eating and drinking? As important as sunlight or being with family? According to the results of A10 Networks’ Application Intelligence Report (AIR), work and personal apps are so integral in daily life that many in the global workforce believe it is impossible and physically uncomfortable to live without them, comparing them in importance to basic daily nourishment like eating, breathing and socializing.

AIR takes a unique, easy-to-understand approach to examining the human and cultural side of technology trends – specifically, the interaction with applications and the growing security implications that result personally and for businesses and their IT organizations. Based on research involving more than 2,000 business and IT professionals at companies from various industries around the world- including India, AIR addresses the rise in use and significance of apps in our “blended lives,” in which lines blur between how the global workforce manages work and personal business through use of apps at home, in the office and anywhere in between.

The research was conducted in 10 countries, representing some of the world’s largest economies and fastest growing populations of technology adopters: Brazil, China, France, Germany, India, Japan, Singapore, South Korea, the United Kingdom and the United States. Key findings include:

 Essentials In a 24 Hour Period

APPS — Digital Life Sustenance?

  • Apps as a basic necessity for life: Half (50%) of all global respondents consider apps to be as or almost as important as breathing, eating and drinking.
  • Evolution of our “DIGITAL” DNA: More than four out of five globally consider apps integral to their personal lives. India ranked second-highest (behind China) as a country that found it most difficult to live without apps, with 97 percent of the Indians surveyed citing they could either not live without apps – or it would be difficult to do so.  In fact, access to apps was almost as important as access to water in India. This  raises questions about how applications have evolved to the point where “they are now part of our DNA.”
  • No Apps is equivalent to darkness: The survey also found that access to apps on a smartphone was equally as important as the ability to have access to sunlight or outdoor exposure. In fact, India at 68 percent, had the highest percentage of respondents who that claimed apps to be as significant – or nearly so – as air, food, water and shelter.
  • IN AN EMERGENCY: More respondents (45%) would grab their smartphone on the way out of their homes – if given the choice of only taking one item – over a safe with important documents (36%), their personal photo albums (12%), or a desktop or laptop (7%).
  • The Weakest Link – Smartphones or IoT DEVICES? Laptops are perceived as more vulnerable than mobile phones, when compared to a list that also includes IoT devices like surveillance cameras, smart TVs and Internet-enabled cars – all of which are, to many respondents, are unknowingly vulnerable as well. On the mobile phone front Indians lose their mobile devices almost twice as much as the global average thereby increasing the vulnerability quotient.
  • Leave your house or phone unlocked? More participants would rather leave their house unlocked for a whole day than leave their unlocked phone on a park bench for an hour, with 52% choosing the former.

In An Emergency

Attitudes towards App use and security:

  • Security is a priority but not the topmost: Although over four out of five (83%) either agree or strongly agree that they think about security risks when first downloading an app, after that, security becomes much less of a concern, ranking behind performance (32%) and ease of use (24%).
  • Risky Behaviour: Even though they think app developers may not have security as their top concern – or have the proficiency to build secure apps at all – people still download apps and take their chances, as nearly half (47%) still expect to be protected from cyber-attacks by either their company or third-party app developers.
  • App Apathy: The survey found a growing acceptance of the inevitability of getting hacked, as nearly one in three (29%) feel cyber-attacks “are a fact of life,” and one in five (21%) “just try not to think about it.”
  • Security less concerning for work apps: Roughly one in three (32%) surveyed think about security concerns when using personal apps. For business apps, security is even less of a thought, as fewer than one in five (17%) surveyed cite security as a top thought when using them.

Cyber security related findings:

  • Identity theft – Worrying but okay: More than one in 10 respondents (13%) say they have been a victim of identity theft. And by a wide margin, the younger the generation, the more likely the person is to be a victim of identity theft: Nearly one in five (19%) in their 20s reported having their identity stolen globally, while only 2% of those older than 50 cited the same. This finding raises questions about how many people do not know they have been victimized
  • Getting hacked: One in five (20%) respondents have had their mobile device or computer hacked. Almost one in three under 30 (31%) has been hacked
  • Digital Theft is real: Nearly three out of five (59%) think having their mobile device hacked and personal information stolen is more realistic than having their car broken into or their home burglarized.
  • Digitally Careless generation: Younger generations are also more careless with their personal devices, as one in three (34%) under 30 years old has lost their mobile device or computer, and one in four (24%) has had their mobile device stolen at least once.
  • Casual Attitude about passwords: One in 10 (11%) said they never change their passwords for their mobile apps, while another three out of 10 (29%) use the same password for the majority of their apps.
Neil Wu Becker
Neil Wu Becker, VP Marketing, A10 Networks

Neil Wu Becker, VP Marketing, A10 Networks said “Understanding the dependency on apps in our lives raises questions about the diligence we apply to protecting our personal information. This is important when considering use of personal and work apps with work-issued devices on corporate networks in the workplace. AIR’s insight into behavioral tendencies with apps and the impact on personal and business risk is a topic that is not addressed enough. As a security vendor, we see a need to increase the volume on factoring in human behavior with technology Investments. After all, the greatest security technology can be undermined by negligent behavior, and we want to help our customers protect their solution investments, businesses, and employees.”

The results of this survey are very surprising and some areas are alarming even, it will be interesting to see the whole report when it comes out and see where the world is going in terms of app security and overall security from an evolving network and IoT point of view. We will keep you posted.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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