OnePlus has added a new limited edition Star Wars edition to the OnePlus 5T range and the response has been nothing short of phenomenal. This release clearly marks the ascension of OnePlus into the aspirational brand category. Let us try and take a look at this new trendy device today.
Many brands have tried at many times to cash in on very iconic pop culture and movie events, some have succeeded and some have failed. These things are very dicey and if not done right, they can backfire badly. So when OnePlus announced a StarWars Limited edition in sync with the release of the much awaited and much anticipated Star Wars: The Last Jedi, I was a bit skeptical about the whole idea. There are many such co-branding and merchandising ideas that have backfired. But what OnePlus has done is remarkable. They have managed pull a good one out of the hat with this release.
The OnePlus 5T Star Wars Edition is not just a set of wallpapers and themes that has been put into the device. The whole experience screams galactic pleasure. Start with the design, OnePlus design team has put their backs into this and come up trumps. For the hardcore OnePlus fans, this phone marks a return to the sandstone finish on the back without adding a back cover. This will surely bring back fond memories of the OnePlus One to many a mind. After settling in on the sandstone finish, they have gone and boldly made it white, this choice actually adds a lot to the premium feel of the phone. It will surely make heads turn when you pull it out. Get ready for some jealous stares and glares with this one. Let us now get to the iconic alert slider and the power and volume buttons with the SIM tray. They are exactly where they were with the OnePlus 5T with a twist. They are very brilliantly contrasting the white back and sides with their black finish. The customary tactile feedback from these mixed with the color combination heighten the experience of using them to a great extent.
Before you start thinking that this whole device is just about a back cover and some color changes to buttons, let me assure you that there is more to it. The entire Oxygen OS skin has been very efficiently adapted to a Red and Black Star Wars theme. Even the notification toggles fall into this scheme and it feels very refreshing to use. Care has been taken to even customize the digital clock widget to fit into the Star Wars scheme of things.
While all this has been done, we should not lose track of the fact that the OnePlus 5T at it’s core is still arguably the best android device in it’s price range. Everything under the hood stays the same. The design owning the dual camera bump and the fingerprint scanner moving to the back included.
The Qualcomm Snapdragon 835 powers this beast and it comes with a massive 8 GB of RAM and 128 GB of internal storage. OnePlus devices have never had storage expansion slots and this one is no exception. The wonderful utility of having dash charge that gets you juiced up fully in under an hour is also there. The 18:9 screen that gives you an immersive experience delivers without a hitch. Gaming and long reading, video are all superlative.
Let us now get to the back cover that is bundled with this phone. The regular transparent back cover gives way to a Kylo Ren themed protective back cover for this device. This cover and the material used for it definitely justify the added 1000 rupees that you have to pay for this one over the regular 8 GB Version of the OnePlus 5T. The Star Wars fan in you will absolutely love this back cover. I feel that after the limited edition runs through, OnePlus will do very well to make a couple of batches of these back covers alone. They will fly off the shelves! This whole bundle is priced at INR 38,999/- and does full justice to that price tag
The key to the success and the response to the OnePlus 5T Star Wars edition has been the fact that OnePlus has steadily moved into the category of aspirational brands with the youth of India and a marriage of that brand with one of the biggest sci-fi phenomenons in history has come up trumps on all ends.
The verdict is a no-brainer! The OnePlus 5T Star Wars Limited Edition is too good to resist and the force is very strong with this one!