Riding on the success of recent launches like Honor 7X, View 10, Honor has notched up the number 1 online brand position in China as per Sino research and is looking to replicate success in India with strong product pipeline and customer centricity
Honor recently concluded 4 years in China and the young brand has already created waves by clocking some impressive numbers in China and is rapidly growing in other global markets. Between January and November 2017, Honor had shipped a total of 49.7 million handsets in China with sales exceeding US$10.9 billion, according to Sino-Market Research. The company announced it shipped 73 million smartphones worldwide in the first half of 2017 in July, an increase of 20.6% Year-on-Year.Currently, Honor’s overseas business contributes 15% of our total revenue which is growing rapidly.
Honor has named India as is key focus market and is looking to replicate this success in India which is clearly demonstrated by the company through the overhaul that it has brought o its India strategy. After 2 successful products, Honor 7X and View 10, the company today sent out invites for the launch of a new product, the Honor 9 Lite for 17th January in New Delhi.
In a short span of less than a month Honor has launched 2 successful smartphone models in India the Honor 7X and View 10 both of which have been strongly lauded by consumers and have superseded all previous sales numbers. The Honor 7X has already clocked 4 million global numbers and is the bestseller on Amazon India and was the Amazon Choice smartphone and this success was followed by Honor View 10 clocking 5 times more sales than its predecessor 8 Pro on its maiden sales day in India.
Delivering on its promise of rich smartphone experience for Indian consumers, Honor has become very aggressive in bringing updates be it for the latest android versions or its own EMUI and also recently announced EMUI 8.0 to enhance user experience. Additionally,Honor also strengthened its service capabilities by adding 4 more exclusive service centers to cater to after sales service.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.