Happiest Minds Technologies is positioned as an ‘Innovator’ in NelsonHall’s Digital Banking Services NEAT Report


Happiest Minds Technologies Limited (NSE: HAPPSTMNDS), a ‘Born Digital . Born Agile’ digital transformation and IT solutions company, today announced being positioned in the NelsonHall Vendor Evaluation and Assessment Tool (NEAT) report as an ‘Innovator’ in Digital Banking Services.

NelsonHall, the leading global BPO, and IT outsourcing analyst firm uses its NEAT tool for a pragmatic assessment of an organization’s ability to take clients on an innovation journey. The tool is useful for business managers looking to benchmark themselves against their peers, financial analysts, and investors specializing in the support services sector. It offers a comprehensive assessment of Happiest Minds’ Digital Banking Service offerings and an evaluation of its Marketing & Sales initiatives.

Rajiv Shah, Executive Board Member & CEO, Digital Business Services (DBS), Happiest Minds Technologies said, “Happiest Minds has been at the forefront of digital transformation by leveraging the 4E Mindful framework and digital technologies. We have brought in technology, innovation, and intention to meet our customers’ business goals through actionable insights. This recognition in the NEAT tool is a testimony of our future-ready vision, strategy, and value we deliver at each step of our customers’ digital journey.”

 Geetha Doraiswamy, GM & Delivery Head BFSI, Digital Business Services (DBS), Happiest Minds Technologies said, “BFSI as an industry has seen an accelerated impact in the last two years with customers’ rapidly adopting technology. The hassle-quick processing of applications and requests, and flexible repayment schedules are the norms of the post-covid world. Our position in the NelsonHall Report is a testament to our innovative capabilities aimed at delivering superior business outcomes in the banking and financial space.”

Andy Efstathiou, Director of NelsonHall’s Banking Operations & Transformation Practice, said “Happiest Minds was identified as an ‘INNOVATOR’ in digital banking services based on its domain expertise and experience with contact center, payment, and lending solution development and implementation services. Happiest Minds focuses its services on leading-edge technologies that clients have difficulty deploying themselves.”

The Happiest Minds’ Banking and Financial IT services uses disruptive technologies of AI, IoT, App Modernization, CRM, Analytics, and Cloud to help financial institutions like the banks, non-banking lenders, FinTechs, and Credit Unions streamline and automate data governance & reconciliation processes and support compliance with banking regulatory frameworks like Basel, Dodd-Frank & FATCA. Our customer experience solutions in the rapidly disruptive digital space like social media, mobile, and analytics enable us to provide relevant, smart, secure, and easy banking within an agile and resilient tech ecosystem.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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