Ad Accel w Watson FINAL

IBM Launches Advertising Accelerator with Watson

At the 2020 Consumer Electronics Show (CES), IBM (NYSE: IBM) announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial  intelligence (AI) to predict the optimal combination …

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New Study: Only 11% of Brands Can Effectively Use Customer Data

Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view …

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Facebook Videos To Get Noisier And Bigger In Your Face

In one of the biggest changes since December 2013, when Facebook began playing videos automatically in people’s news feeds, sources tell us that on mobile, Facebook will now play those …

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