Tag: Customer Data

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Technology

New Study: Only 11% of Brands Can Effectively Use Customer Data

- by Shakthi - Leave a Comment

Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view …

New Study: Only 11% of Brands Can Effectively Use Customer Data Read More
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Technology

Global Consumer Research: Brands Must Earn the Right to Remember Customer Data

- by Shakthi - Leave a Comment

Despite global awareness of new privacy regulations like GDPR (52 percent) and their desire to exercise data protection rights (86 percent), a majority of consumers value personalized offers in their …

Global Consumer Research: Brands Must Earn the Right to Remember Customer Data Read More