Does A Small Business Need Influencer Marketing?
Influencer marketing is a key element of any social media activity that a brand or a business embarks upon. There are people who have put in time and effort to …
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3 Things Your Brand Social Media Strategy Needs To Get Results
Social Media is where the next billion clients for any business are now sitting. Having said that, they are there but need active engagement and conversion on the part of …
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How Social Is Social Media Making You?
Everyone is on social media. Everything that everyone does is on social media. Where we go, who we meet and what we do is all par for the course on …
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The Right Way To Research On Twitter
There are many uses to twitter. There are many users on twitter. These two sentences put together make twitter an amazing tool at the hands of a blogger, business owner or …
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The Offline Experiment
How long can you stay offline? Recently I asked myself this question. And the answer was surprising to discover! But why did I go offline? There was an unpleasant incident …
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Explaining Twitter To A 10 Year Old
“Dad, what is twitter?” a seemingly small and very simple question. This was four years ago, coming from my son who was then 10 years old.There we embarked upon the …
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Amazon India helps weavers in four Indian states to sell online
In line with its vision to transform the way India buys & sells, Amazon India today announced its partnership with Development Commissioner Handloom under the Union Ministry of Textiles. As …
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Social Shaming: The two edged knife
Today almost everyone is online. Being online is no longer an option, it has become an extension of the life we lead offline. But with the flurry of people going …
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Social Media and The Anti-Social People On It
Social media has changed the way we eat, interact, buy, sell and even generally conduct our day to day life. It has permeated every aspect of our lives and is …
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Online Harassment: Numbers tell a sordid story
Harassment— the new reality online, from name calling to more serious and violent threatening behavior— has sadly become a common part of online life that colors the experiences of many …
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