Here’s What YouTube Served Up In 2016


2016 was the year when sidekick became the superhero – yes you guessed it right – Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from our very own YouTube stars of The Viral Fever playing truth or dare with dad and All India Bakchod’s honest portrayal of bars and restaurants as the top trending video’s of the year. Entertainment aside, we were also most curious to know about the GPS chip in the new 2000 rupees note.


As 2016 is coming to an end, and you know what that means….it’s time for #YouTubeRewind.

This year, more than 200 YouTube stars from 18 countries accepted the YouTube Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and YouTube got Major Lazer to help them out with an original mix too.

YouTube announced the top trending videos, music videos and bollywood trailers from 2016, according to time spent watching, sharing, commenting, liking and more. From Kapil Sharma, TVF, AIB and behind the scene video of Shah Rukh Khan becoming the FAN, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.

Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to  watch the funny, insightful, entertaining content they create/ upload.

Top trending videos:

  1. The Kapil Sharma Show: Sultan
  2. The Voice India Kids: Ayat Shaikh
  3. Crime Patrol Dial 100: Andhkaar
  4. Complete truth of Rs 2000 notes with a chip embedded in it
  5. TVF: Truth or Dare with Dad
  6. TVF’s Permanent Roommates: The Parents
  7. AIB : Honest Bars & Restaurants
  8. Life Sahi Hai:  The Maid
  9. How Shah Rukh Khan Became The FAN – Gaurav
  10. AIB Diwas:  Zakir Khan

In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and kar gayi chull and baby ko base pasand hai taking the next slots.

Top music videos:

  1. Kala Chashma:  Baar Baar Dekho
  2. Kar Gayi Chull: Kapoor & Sons
  3. Baby Ko Bass Pasand Hai:  Sultan
  4. Bulleya: Ae Dil Hai Mushkil
  5. Cham Cham: Baaghi
  6. GF BF: T-Series
  7. Hua hain Aaj Pehli Baar: Sanam Re
  8. Ae Dil Hai Mushkil
  9. Jabra:Fan
  10. The Breakup Song: Ae Dil Hai Mushkil

In movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.

Top movie trailers:

  1. Kabali Tamil Movie
  2. Dangal
  3. Sultan
  4. M.S.Dhoni – The Untold Story
  5. Shivaay
  6. Befikre
  7. Ae Dil Hai Mushkil
  8. Fan
  9. Baaghi
  10. Dishoom

From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan taking the next spots.

Most viewed ads:

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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