Marico Limited, India’s leading consumer products company in the wellness and beauty space, has recently adopted Microsoft Azure SQL Data Warehouse to improve their business productivity. The adoption of the fully-managed, highly-elastic, petabyte-scale, warehouse-as-a-service cloud-based relational database has helped Marico increase their data processing speed by over 150%.
In the FMCG space, the volume of data being generated fluctuates greatly during certain periods, especially the month beginning and ends or during season and festival time. This puts unforeseen burden on the existing IT infrastructure in managing the data flux. The window for extraction, transformation and loading of huge amount of data is limited to a few hours.
This deployment has freed Marico from regular hardware refresh owing to data volume variability, and provided the flexibility of scale-up or scale-down on demand. They now have an end-to-end data solution (database, data warehouse, big data, visualization, advanced analytics) that unlocks insights from any data. This has given Marico complete control of data management and more agility for business decision-making during critical times. They have also overcome the need for creating disaster recovery or backup infrastructure.
“With the growing surge of data, and the burden that used to come along with it, Microsoft has helped us in eliminating the need for over-provisioning. We wanted to gain control over the churn and speed of data, and Azure SQL Data Warehouse has not only helped achieve this but also helped us gain business insights from big data and advanced analytics.”, said Mukesh Kripalani, Chief – Business Process Transformation & IT, Marico.
“The deployment at Marico addresses the current FMCG market need for an integrated, intelligent cloud-based database management system. The solution will help Marico stay ahead of the market with faster and more accurate decisions. We have always aimed to reduce complexity and redundancy, and ensure data privacy and security through the Microsoft Cloud. We are excited to be associated with the growth of Marico”, said Peter Gartenberg, General Manager, Enterprise Commercial, Microsoft India
In India, numerous FMCG customers are leveraging Microsoft Azure as their cloud platform to develop cutting edge digital and data analytics capabilities. Microsoft’s commitment to deliver enterprise-grade cloud platform that is open, flexible, affordable and secure has resonated strongly with Indian companies.
Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading Consumer Products Group, in the global beauty and wellness space. During 2016-17, Marico recorded a turnover of INR 59 billion (USD 886 Million) through its products sold in India and about 25 other countries in Asia and Africa.
Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. The International business contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.
Marico’s focus on sustainable profitable growth is manifest through its consistent financial performance, a CAGR of 10% in Turnover and 18% in Profits over the past 5 years.
Founded in 1975, Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 8,000 employees, engaged in sales and marketing, research and development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local datacenters to accelerate digital transformation across Indian start-ups, businesses, and government agencies. In 2016, Microsoft opened one of its eight Cybersecurity Engagement Centers in the country, to address security needs of both public and private sectors.
