Oracle today announced it has been named a leader in sales force automation solutions in a report from Forrester Research. The Forrester Wave™: Sales Force Automation Solutions, Q2 2017 recognized Oracle for its “broad portfolio of selling apps on a common platform”—the report also noted that “Oracle extends the platform for a wide array of verticals, allowing AD&D professionals to shorten their time-to-value across these applications.”
According to Forrester, the biggest pain point around legacy sales force automation has been its negative impact on productivity, primarily due to the amount of manual data entry required by end users. Oracle Sales Cloud, available via any device and integrated directly with key applications, eliminates these legacy challenges by enabling sales professionals to easily input and access all the information they need to engage customers earlier and accelerate and close deals using a complete, innovative and proven sales solution.
“Sales professionals across industries and business models are faced with the heightened needs of empowered buyers, who require responsive, engaging and intelligent customer experiences,” said Stephen Fioretti, vice president, CX Engagement Solutions at Oracle. “Integrating cutting edge technology such as AI, Oracle Sales Cloud helps sales professionals address these needs to elevate customer engagements and drive competitive differentiation. I believe that being positioned by Forrester as a leader in this space further demonstrates Oracle’s commitment to helping our customers achieve superior sales results.”
Of the 10 vendors Forrester evaluated for sales force automation, Oracle Sales Cloud was among three companies recognized as a leader across 35 criteria, which were grouped into three categories of current offering, strategy and market presence. Oracle was cited for the strength of its balance of solution breadth, horizontal innovation and industry specialization.
Oracle Sales Cloud is part of Oracle CX Cloud Suite. Oracle CX Cloud Suite empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results. The Oracle CX Cloud Suite includes Oracle Commerce Cloud, Oracle Marketing Cloud, Oracle Sales Cloud and Oracle Service Cloud.
Download The Forrester Wave™: Sales Force Automation Solutions, Q2 2017 report here: http://bit.ly/2yQgLrb