Chegg Creates New Monetization Opportunities with Oracle Cloud


Chegg, Inc., the Smarter Way to Student™, has deployed Oracle Monetization Cloud to enable innovative digital subscription services.

Chegg’s student-first, interconnected learning platform is transforming the way millions of students learn by reconnecting the link between learning and earning through tools and services that support students throughout their educational journey. Their mission is to help students save time, save money, and get smarter in order to improve the overall return on educational investment.

With Oracle Monetization Cloud, Chegg is able to offer students cross-product discounts, bundled services, free trials, and other pricing incentives to increase value to their student subscribers. The solution allows Chegg to reduce time to market for the introduction of new subscription products such as Chegg Math Solver, which went through configuration, testing and launch in just two weeks.

Chegg is also using Oracle Monetization Cloud to consolidate multiple products into a single bundle. Formerly, Chegg customers needed to buy separate subscriptions for each service –each with a separate bill. By supporting the new Chegg “Study Pack” Oracle Monetization Cloud empowers Chegg to simplify their operations, take advantage of cross-selling opportunities, and improve their subscribers’ experience of initiating and paying for their services.

“We were able to replace our homegrown billing system with Oracle Monetization Cloud in a matter of months, working closely with the Oracle Communications Consulting team to meet our projected launch date, to quickly offer students more value and a better experience” said Pritie Sharda, director of e-Commerce, at Chegg.

Oracle Monetization Cloud is integrated with Oracle NetSuite ERP to provide Chegg with a streamlined financial management solution.

“As businesses innovate to offer greater digital services, they require increasingly flexible monetization capabilities,” said Doug Suriano, senior vice president and general manager of Oracle Communications. “Chegg is leveraging Oracle Monetization Cloud to bring these services to market faster and provide a more appealing customer experience.”

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

View all posts by Shakthi →