YesStyle.com, a leading e-commerce platform for fashion, beauty and lifestyle products owned by YesAsia Holdings Ltd. (SEHK: 2209.HK), has selected Oracle Fusion Cloud Customer Experience (CX) to automate its marketing platform with flexible and reliable AI-driven technology solutions.
A winner at the Retail Asia Awards 2021 for Cosmetics Retailer of the Year – Hong Kong, YesStyle experienced strong business growth in 2021 and engaged with over six million members on its e-commerce platform. The surge in demand required YesStyle to employ a more flexible and reliable marketing platform to manage its marketing campaigns, improve campaign performance, and collect customer behavioral data in real-time.
Upon careful evaluation of all available solutions in the market, YesStyle selected Oracle Cloud CX, including Oracle Responsys Campaign Management, Oracle Audience Segmentation and Oracle Infinity Behavioral Intelligence, to launch cross-channel marketing programs and unify all prospective and current customer marketing signals in a single view.
These AI-enabled solutions help YesStyle to collect customer’s digital behaviors in real-time, apply intelligence to that data, and offer recommended actions tailored for each customer. The solutions optimize a customer’s digital journey in real-time, making their online experience highly relevant and personalized through seamless use of eDMs, notifications, messenger, SMS and digital ads.
“Customer loyalty is key to our business growth,” said Erik Hohmann, Vice President of Marketing of YesAsia. “YesStyle’s revenue from existing customers grew steadily over the past few years to a level where we needed a solution that comes with AI technology to bring our business to the next level. Oracle is clearly the best match to address our business imperatives with mature solutions for e-commerce and handling an international customer base. We intend to increase our retention revenue by a minimum of 50% over the next 3 years with Oracle’s help.”
“For an e-commerce business, personalization plays a critical role in delivering exceptional customer experience that fosters growth, loyalty and engagement. We are delighted to partner with YesStyle in their digital transformation journey and contribute to the next phase of their growth,” said Roderick Van Caspel, Sales Director, Oracle Hong Kong and Taiwan.