Kult Launches ‘Beyond’ – A Budget Smartphone

Kult, a new age telecom brand, recently announced the launch of its  feature rich and high performance smartphone, ’Beyond’. The 4G- VoLTE enabled smartphone is beautifully designed and sports an elegant and refreshing look ideally suited for today’s flamboyant and aspiring youth. Kult Beyond allow users to do more by offering multi-purpose fingerprint sensor and is attractively priced at – Rs.6,999. The device will be exclusively available on Amazon.in, starting 18th August, 2017.

Display 5.2″ HD ONCELL
Camera 13MP AF Rear with Dual LED Flash + 13MP Front Camera with Dual LED Flash
Battery 3000mAh
Processor 1.25GHz Quad Core


Special Feature 2 SIM slot + 1 micro SD slot
Operating System Android 7.0

Kult Beyond is designed for today’s youth and supports the make-in-India initiative. It comes with a spectacular 5.2inch HD screen size and an HD IPS on-cell display that offers razor sharp viewing angles, clear and striking images. Complemented with a stunning 13MP rear AF camera with Dual Tone LED flash and 13 MP selfie camera with Dual LED Flash, Kult Beyond, enables users to take better and sharper pictures. The camera also comes equipped with beauty and other features such as Vistoso that allows users to print their favorite images on T-Shirts and mugs.

Kult Beyond runs on a 1.25 GHz quad-core 64 bit processor and the latest Android Nougat 7.0 OS ensuring seamless and smooth performance. It also comes loaded with 3GB RAM and 32GB ROM that is expandable up to additional 32 GB (supports 3 Slots: 2 SIM both micro + 1 Micro SD)

Backed with a powerful 3000 mAh battery, Kult Beyond allows users to talk up to 25 hours. The fingerprint sensor can unlock the device and open select applications, answer calls, play and pause music and movies, turn off the alarm and scroll home page.

Commenting on the launch, Mr. Hardip Singh, Executive Director, Optiemus Infracom said, “Today’s hyper-connected millennial demands high performance smartphone with great camera quality. We kept that in mind while building Kult Beyond. This beautifully designed smartphone comes loaded with class-leading features and functionalities at a very attractive price, which is an added advantage.”

“At Kult, our endeavor is to offer made-in-India and best in class smartphones at very compelling price points. We are confident that Kult Brand will connect with today’s youth and meet their demands and requirements at large. We expect to see huge demand for Kult Beyond and are bullish on its success.” he further added.

Commenting on the partnership, Mr. Noor Patel, Director Category Management, Amazon India, said “In line with our vision of constantly expanding selection and enhancing choices for customers, we are happy to partner with Kult to launch the power packed Kult Beyond. We are confident that this new product addition will be well received by our technology savvy customers across the country. Smartphones are one of the fastest growing product lines and have repeatedly been one of the top selling categories on Amazon.in.”

In addition to the key features, the device provides many other value added services (VAS) to enhance consumers’ experience. Kult Beyond comes with a pre-installed Amazon apps, Amazon Prime Videos, Opera mini, Go2pay to recharge/Pay mobile bill, Xender applications, and many other integrated games.

Kult is a new age Indian brand focused on offering innovative, clutter-breaking telecom devices. Kult, as the name suggests, is about alternate thinking- breaking the norm- with innovative differentiation. The brand is from Optiemus group, which also has a licensing agreement with BlackBerry to design, manufacture, market and distribute BlackBerry branded devices in India, Sri Lanka, Bangladesh and Nepal.                                                                                                          

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Hema

Likes Food, Technology and Mobile Devices in that order. Started as a programmer, became an architect and now a blogger. Topped University Ranks once, been in tech for two decades. Wants to travel the world and climb the everest!

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