According to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker 2017 Q2, OnePlus has become the top premium smartphone brand online, with a market share of 57% in India.
It looks like the gentle pushes into the premium pricing range that OnePlus has been giving incrementally with every new device release has worked. What is noticeable is the fact that the buying segment does not mind paying a premium for the OnePlus phones. The perception that these devices are high end and give a superior experience seems to be widely accepted and the results are showing for the brand in India.
In Q2 2017, the premium smartphone (Rs. 26,000 or $400 above) segment, witnessed OnePlus to become the market leader. More than half of premium smartphones sold online during 2017 Q2 were an OnePlus, to be specific, OnePlus 3T or OnePlus 5.
Following its “Digital First” strategy, OnePlus has successfully achieved more than the other global brands adding up together in online premium market, followed by Apple which took 37.8% of online market.
Amazon India reported that OnePlus witnessed 3X jump in growth in the first week of sales compared to last year Diwali Sale. Also, OnePlus 5 was the bestselling smartphone during the recent Amazon ‘Prime Day’.
In the second wave of the Amazon Great Indian Shopping Festival, starting from Oct. 4th to Oct. 8th, OnePlus once again offers its fans attractive opportunity to grab a OnePlus 3T or OnePlus 5. The OnePlus 3T will be available at a special price starting from Rs. 24,999. Customers can avail cashback of Rs. 2000 by using debit and credit cards; and zero cost EMI on both the OnePlus 3T and OnePlus 5. Customers are also eligible for an extra Rs. 3000 off on exchange of their smartphone and up to Rs. 25000 Cleartrip coupons on purchase of the OnePlus 5. More offer details can be viewed on Amazon.in.
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans.