Huawei’s e-brand for digital natives, Honor has emerged as one of the fastest growing smartphone brands in India. With innovative and best in segment products like Honor 7X, Honor View 10, Honor 9 Lite; Honor has shown momentum and growth in the India market. Honor as a young and fearless brand was born to deliver best in class cutting edge smartphone technology to young millennial audience, and has produced some of the best smartphone devices for Indian consumers in 2017.
Huawei witnessed a massive overall growth of 165% in CY 2017 as per Counterpoint, Q4 2017 report. While Huawei focused on wearable devices, it was Honor that played an instrumental role in brand building, and launched global best sellers that became India best sellers. The budget bestseller smartphone, Honor 7X was pivotal in the growth of the brand towards Q4, 2017.
Further, the launch of Honor View 10 and Honor 9 Lite has paved the way for greater recognition of the brand in India, thereby, reinforcing its global leadership. Honor 9 Lite has been a sold out all four times on Flipkart making it one of the most popular Honor smartphone to date.
“Honor alone registered an unprecedented growth of 300% owing to successful smartphone launches in Q4. Products like Honor 9 Lite, Honor 7X, Honor 8 Pro, Honor 9i, have redefined the magic of dual camera photography whereas product like Honor View 10 has been integral in delivering the true AI experience available in a smartphone. We are proud of our strong growth and will continue to focus on superior quality devices for our Indian consumers. ” said P Sanjeev, Vice-President, Sales, Huawei Consumer Business Group.
Honor is the first smartphone brand in India to introduce Artificial Intelligence (AI) driven smartphone, Honor View 10 at very pocket friendly cost, in line with brand’s commitment towards the Indian market. The launch of Honor View 10 marked the beginning of a new AI era, making consumers shift from the smartphones to “Intelligent phones. The latest offerings from Honor, Honor 9 Lite and Honor 7X have reshaped the budget smartphone category in the Indian smartphone market, owing to competitive hardware and software features, and have been termed as best budget smartphones by media critics.
Huawei, well known for its excellent R&D, brings out the best innovations in every offering. It invents consumer-centric technology that not only enhances the overall performance of the device but also creates brand loyalty amongst its consumers. Honor has been on a high success streak in 2017 with in-house premium technology and constant innovation.
Given this development, it will be very interesting to see what Honor brings to India in the months that are coming this year. Given their track record of going from strength to strength, we are sure that there are going to be multiple devices that cater to different segments and also bring innovative features. The addition of AI as a key feature in the chip that runs their devices is a development that augurs very well and has actually lead up to a lot of expectations from their future devices. We will be watching them very closely and will keep you posted.