OnePlus Founder Pete Lau to India: “We’re just getting started”

OnePlus 6 Red Edition Rear View

OnePlus, a leading premium smartphone maker, recently emerged as the leader in the premium smartphone segment in India according to Counterpoint Market Monitor Service Data for Q2 2018. According to the report, the Shenzhen-based company has captured 40% of the premium smartphone followed by Samsung and Apple at 33% and 14% respectively.

OnePlus 6 was the best-selling model in the premium segment making it the leader for the full quarter (April, May, June 2018). OnePlus was also the fastest growing smartphone brand annually, growing at 284%.

Pete Lau, Founder and CEO, OnePlus captures his thoughts on the Indian market in a forum post released on Wednesday on He speaks extensively about OnePlus’ journey in India and where the company is headed. To read the complete post from Pete, click here.

In a display of gratitude to the community that was at the forefront of OnePlus’ journey from the beginning, the company has announced exclusive offers for anyone purchasing the flagship OnePlus 6 starting 1st August 2018. On the purchase of OnePlus 6, customers are eligible for INR 1500 cashback on ICICI Bank credit card EMI transactions across all online and offline channels. OnePlus has also introduced 6 months no-cost EMI on all popular bank credit cards on and all offline channels. Starting 3rd August 2018, consumers can avail INR 1500 extra off on exchange of old smartphone on For more information, please visit official website – or follow OnePlus on Facebook and Twitter.

The OnePlus 6 is powered by one of the most powerful processors on the market, the Qualcomm® Snapdragon™ 845, which improves performance by 30%, while being 10% more power efficient. Coupled with the Adreno 630, which is 30% faster than the previous generation, the OnePlus 6 is a powerhouse for everything from streaming HD video to playing graphically intense games.

With up to 8GB of LPDDR4X RAM, the OnePlus 6 effortlessly switches between multiple apps running at the same time without a single second of lag, allowing users to multitask with ease. The OnePlus 6’s dual-lane storage, based on UFS 2.1, ensures faster app loading and read/write speeds.

Like its approach to hardware, OnePlus’ approach to software is centered around an experience that is refined, efficient and minimalistic. New features are vetted by OnePlus users through channels like the OxygenOS Beta Program and only added once OnePlus is confident the features can improve the way users use their phone.

The OnePlus 6’s dual camera system features a 16MP main camera, supported by a 20MP secondary camera. With an f/1.7 aperture, the 16MP main camera has been bolstered by a 19 percent larger sensor and OIS for outstanding performance in a range of lighting conditions. With Advanced HDR, OnePlus’ improved High Dynamic Range algorithm, the OnePlus 6 brings out shadows and enhances lighting in photos.  Portrait Mode will be available on the OnePlus 6’s front camera as well as its rear. Using AI, the front camera is able to apply a depth of field effect to selfies. Newly added bokeh effects, including circles, hearts and stars offer new ways for users to customize their portraits.

The OnePlus 6 marks the introduction of OnePlus’ Slow-Motion mode, which can capture high-definition video frame-by-frame with astonishing detail, ensuring users never miss the action.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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