Honor, the sub-brand of Huawei, today launched its most anticipated and eagerly awaited high performance device – Honor Play that aims to deliver maximum performance at a phenomenal rate. The Honor Play is equipped with the flagship Kirin 970 AI processor, with “Neural Processing Unit” (NPU) that specialises in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The stunning Honor Play will set the benchmark for exceptional graphics and user experience with the ingenious GPU Turbo Technology.
The Honor Play will be exclusively available on Amazon www.amazon.in/dp/B077PWJLR2 starting 6th August 2018 from 4:00PM onwards. There will be extra savings on Axis Card EMI. Vodafone will provide additional 120 GB of free data for a period of 12 months to the customers buying the Honor Play. Prepaid customers will be required to recharge with Rs. 199 or above to be entitled for the offer. At the same time, post-paid customers will also get 10GB free data extra for 12 months on any Vodafone RED plan starting Rs. 399. Additionally, Vodafone postpaid customers will get 1 year Amazon Prime at no additional cost, only on Vodafone RED Post-paid plans (rental Rs. 399 or higher). Also, available on Honor official store www.hihonor.com/in/ and https://www.hihonor.com/in/honor-play-launch.html
Commenting on the launch, P Sanjeev, Vice President Sales, Huawei India-Consumer Business Group, said “With a clear focus on design, innovation and seamless experience, Honor is expanding its influence globally as well as in India. Honor will keep surprising and delighting the young generation with its stylish design, superior performance and unique features, setting new trends and redefining accessibility. The launch of Honor Play marks the beginning of innovative technology with Kirin 970 and AI technology, making consumers shift from smartphones to “Intelligent phones”. Marked as a true performance device, the Honor Play will be the most affordable performance device with flagship specs available to the Indian consumer. We hope that our young audience appreciates the capabilities of the Honor Play and support our efforts in making this Crazy Fast & Crazy Smart experience a success in India”
Noor Patel, Director, category Management, Amazon said, “We are excited to announce the exclusive launch of the much-awaited new Honor Play in India on Amazon.in. With this partnership, we continue to build a strong portfolio in the smartphones category providing customers with a vast selection, great value and fast & reliable doorstep delivery, making shopping on Amazon.in a delightful experience. We are confident that the new Honor Play, which has already generated much hype in the country, will resonate well with Amazon customers.”
Crazy Fast Performance with GPU Turbo
GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 percent while overall SoC power consumption is saved by 30 percent. This is beneficial since graphically demanding operations typically consume battery quickly.
- Play harder: GPU efficiency is increased by 60%, and the single frame SoC energy consumption is reduced by 30% – a remarkable improvement over other performance and gaming phones.
- Play smoother: GPU Turbo reduces the jitter rate by maintaining the optimum FPS of the mobile device for a smoother, more comfortable performance
Crazy Smart Experience
The gaming experience is AI-enabled for total immersion. This 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration customized games and matched to in-game objects and scenarios.
- AI 4D Smart Shock
The AI real-time image and audio recognition is enabled for 30 different scenario 10 different vibrations, according to the direction of approaching enemies or gunfire, and users will even feel the kickback as you pull the trigger.
- AI 3D surround sound
Histen 3D audio technology offers an ultra-wide 3D sound field for users. This virtual surround sound offers a cinematic experience with four modes: near, front, wide and grand. This is supported by both wire earphones and headphones with 3D stereo effect.
- AI boost
Honor Play is one of the smartest mid-range phones on the market, offering an exceptional performance for work or play. Casual users will get just as much fun from this device as gamers, thanks to the Kirin 970 NPU.
Dual Rear Camera with AI Technology
The Honor Play is equipped with 16MP+2MP Dual rear camera backed with AI technology to convert regular photos in professional photography. The “Smart technology” can auto-identify scene types and adjust the camera settings accordingly. To give a perfect image Honor’s AI Camera technology adjusts the exposure and color accordingly, the technology recognizes 22 objects real time and 500+ scenarios in real time, and the AI motion detection makes snapshots easier with better stability. Moreover, the AI Motion Detection, EIS and the AI Image Stabilization function enables you to capture every moment as you please.
The enhanced smart gallery intelligently identifies the characters and scenes in your photos and creates a tag for each group. You can also search for photos using keywords. Photos in the smart gallery can be grouped and generated into music videos with pre-installed music, and you can even add AR gestures, make-up and backgrounds to your photos from a range of applications.
360-Degree Ultra-fast face unlock
The front camera detects the user’s face instantly, whether you hold your phone in landscape, portrait or at any angle.
A Design for work or play
The Honor Play’s slim and subtle unibody with metal design is available in two textured colors: Midnight Black and Navy Blue
At the back, the Honor Play comes with a fingerprint scanner that sits at the center of the smartphone. The left side of the phone has hybrid-SIM slot, the volume rocker and the power button is placed on the right. Honor has also included a 3.5mm headphone jack which is at the bottom of the handset along with USB Type-C charging port, microphone and speaker grille.
Notch FullView Display
Honor Play is equipped with 16.0cm FullView HD + (1080×2340 pixels) with a 19.5:9 aspect ratio bezel-less Notch display that 89% screen-to-body ratio. Additional, the split screen function for multitasking will allow users to do much more with screen time.
More Battery Time
Cutting-edge technology often affects the phone’s efficiency or drain its battery. However, Honor Play is the exception to the rule. The huge 3,750mAh battery allows for heavy gaming and entertainment use, and gives a usage of 1.5 days. The Ultra Power Saving Mode brought by Honor’s power saving technology allows users to enjoy a full season of their favorite TV series on just one charge.
Android 8.1 and EMUI 8.2
Honor play come with EMUI 8.2 based on Android 8.1 to unleash amazing processing power and reduce any disruptions due to rendering and lagging. Smart optimization and file management features prevent the degradation of Android performance over time. The Honor Play features 100% faster app start up and intelligent awareness learning, meaning your phone will optimize itself for high performance. The Honor Play will be available in two variants: 4GB RAM & 64GB ROM variant and the 6GB RAM & 64GB ROM variant
Price and Availability
The Honor Play with GPU Turbo and AI technology is available at a price of INR 19,999 for 4GB RAM & 64GB ROM variant, the 6GB RAM & 64GB ROM variant available at a price of INR 23,999