ASUS Launches ZenFone Lite (L1) And ZenFone Max (M1) In India

ASUS, the Taiwanese leader in smartphones and IT technology announced global debut of ZenFone Lite (L1) along with ZenFone Max (M1), compact 5.45” high performance smartphones that are designed to put the power packed fun back into mobile lifestyles of the affordable smartphone consumers.

ZenFone Lite (L1) and ZenFone Max (M1), smartphone will be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.

“Reinstating our commitment and expanding our efforts for bringing ‘Made for India’ high performance products, we bring ZenFone Lite (L1) and ZenFone Max (M1) – to provide competitive and high-quality Asus Smartphone offerings to the affordable segment in the Indian Market,” said Leon Yu, Regional Head India and South Asia.  “We are proud to be working with Flipkart to provide high quality, high performance smartphone experience at a very affordable price.”

Commenting on the launch, Ayyappan Rajagopal, Senior Director, Smartphones, Flipkart said, “Flipkart and ASUS have been setting new benchmarks together and we are delighted to reunite to bring high performance smartphones in the affordable segment. Flipkart has been at the forefront of driving the adoption of smartphones in India and with the strategic partnership with ASUS, we are now expanding our efforts in redefining the market. We are confident the new Asus products will resonate very well with our customers.”

Sunil Dutt, President Devices and S&D, Reliance Jio Infocomm Ltd., added, “Jio has customers at the heart of everything we do. We are excited to be part of a great partnership with ASUS and Flipkart for launching smartphones in the affordable segment and we are delighted to present a high value exclusive offer for the consumers of ZenFone Lite (L1) and ZenFone Max (M1).”

 ZenFone Lite (L1) – Whatte Performance!

 Powered by class leading Qualcomm Snapdragon 430 Octacore Processor, ZenFone Lite (L1) features a 5.45-inch Full View 18:9 display in an amazingly compact body that’s as small as many 5-inch phones, offering an immersive cinema-like entertainment experience in a comfortable-to-hold form factor. The high-capacity 3000mAh battery now gives users more mobile freedom than ever, giving them all-day standby with extended talk times and the ability to enjoy their music or videos for longer. ZenFone Lite (L1) is equipped with up to a 13MP rear camera with phase-detection autofocus (PDAF) and a high- quality five-element lens2, allowing users to capture amazing and memorable moments.

Offering class-leading convenience, ZenFone Lite (L1) features face-unlock capabilities for easy hands- free unlocking. It also includes two SIM slots and a microSD card slot for adding up to 256GB of extra storage.

ZenFone Lite (L1) is available with Android Oreo® enhanced with the brand-new ASUS ZenUI 5.

More screen!

The pocket-friendly 5.45-inch ZenFone Lite (L1) is just as small and compact as many standard 5-inch phones, something made possibly by its big and bright ASUS Full View HD+ display. This has ultra-slim side bezels and an 18:9 aspect ratio that not only make it bigger, wider, clearer, and brighter, but also allow it to fit in a much smaller frame than a standard display. The result is more screen with less bulk, providing users with an immersive cinema-like experience in a lightweight body that’s truly comfortable to hold.

More energy!

For non-stop entertainment, ZenFone Lite (L1) is comes with a 3000mAh battery. The high-capacity battery supports up to 28 hours of 3G talk time, up to 4 days of music playback, video playback of up to 9 movie-length videos, up to 37 days of 4G standby time and up to 17 hours of Wi-Fi web browsing.

Packed with Qualcomm’s Snapdragon 430 is an octa-core processor that consists of 8 A53 cores, clocked at 1.4GHz; this along with the Adreno 505 GPU enables the ZenFone Lite (L1) to offer powerful performance that’s available on-demand in your everyday smartphone scenarios. With twice the amount cores available compared to a Quad-Core processor, the SD430 though might offer powerful performance; it also offers the best in class power-efficiency.

More fun!

ZenFone Lite (L1) is designed for maximum convenience, with class-leading features including face unlock. This allows easy hands-free unlocking of the, a very useful feature when the user’s hands are occupied, wet or when wearing gloves.

At the rear is up to a super-sharp f2.0 13MP main camera with a 0.3-second PDAF focusing system, so ZenFone Lite (L1) is always on hand to capture life’s magic moments — even the fastest-moving ones. A high-quality five-element lens ensures bright, crisp and clear pictures in any situation.

With ZenFone Lite (L1), users don’t need to carry two separate phones: its handy triple-slot tray takes two 4G LTE SIM cards1, and there’s also a microSD card slot supporting up to 256GB of extra storage. With this great feature, users can have two different phone numbers, and add as much storage as they need for their music, photos, videos and other personal stuff.

With a choice of two vivid metallic colors — Black and Gold — ZenFone Lite (L1) lets users make their own bold style statement and let their individuality shine.

ZenFone Max (M1) – Whatte Powerhouse!

 In line with the hallmark of the ZenFone Max Series ZenFone Max (M1) offers a class-leading high- capacity 4000mAh battery with its expansive 5.45” full view display, compact size, convenient face and finger print unlock and high capacity RAM and Storage, ZenFone Max (M1) offers a class-leading combination of features designed to encompass all life’s adventures. ZenFone Max (M1) has the stamina to go the distance, and lets users enjoy uninterrupted smartphone experience — all in a stylish metallic- finished design that’s ergonomic and comfortable to hold.

Max display

The 5.45-inch full-view HD+ (720 x 1440) display in ZenFone Max (M1) has an ultrawide 18:9 aspect ratio and ultrathin bezels that give ZenFone Max (M1) a high screen-to-body ratio. This allowed our engineers to craft an amazingly compact and ergonomic body that’s no larger than most standard 5-inch smartphones.

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive and when browsing the web there’s less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.

The slim and elegant size, premium metallic finish and 2.5D-curved front edges of ZenFone Max (M1) makes it exceptionally comfortable to hold, with significantly less bulk than a standard 5.5-inch phone. It’s available in two gorgeous colors to match the user’s style: Black and Gold.

Max photos

With ZenFone Max (M1), photo lovers can enjoy unrivaled creative possibilities. In addition to the front f/2.0 selfie camera with LED flash, ZenFone Max (M1) features an advanced rear-camera system designed to take mobile photography to new heights. Its 13MP PixelMaster main camera is equipped with LED flash, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.

Max stamina

 The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and those who need maximum battery endurance. ZenFone Max (M1) has a high-capacity, high-density 4000mAh battery that not only gives it incredible staying power, but also contributes to its unbelievably compact dimensions.

ZenFone Max (M1), also sports the Snapdragon 430 is an octa-core A-53 processor clocked at 1.4GHz and is paired with the Adreno 505 GPU for exceptional visuals and best in class power-efficiency.

ZenFone Max (M1) offers users up to 41 days on standby, 36 hours of 3G talk time, up to 23 hours of web browsing on Wi-Fi, or up to 16 hours of video playback. Its massive capacity also allows it to be used as a handy power bank to charge other devices.

The battery system in ZenFone Max (M1) features ASUS PowerMaster, a suite of intelligent power- management technologies that work in concert to optimize battery life, ensure safety and long-term performance, provide reverse-charging capability, and more. Twelve safety checkpoints — including temperature monitoring and overvoltage protection — combined with automatic maintenance settings keep ZenFone Max’ (M1) battery running optimally, providing a 2X-longer average lifespan compared to other smartphone batteries.

Max convenience 

In addition to Finger Print Sensor, ZenFone Max (M1) features face unlock, which gives users a quick and convenient alternative to the rear fingerprint sensor for unlocking the phone when fingers are wet, messy or glove-covered.


  •  ZenFone Lite (L1) will be available at an introductory price of ₹5999/-
  • ZenFone Max (M1) will be available at an introductory pricing of ₹7499/-


  •  ZenFone Lite (L1) : Complete Mobile Protection at the special price of ₹99
  • ZenFone Max (M1: Complete Mobile Protection at the special price of ₹99 and ‘No Cost EMI’ upto 6 months, starting at ₹1250 per month on both credit and debit cards of leading banks

*The special launch offer will be available for limited period.


 Jio users recharging with ₹198 and ₹299 plans will get following leading offer.

  • ₹2200/- Cash Back (Instant credit of 44 vouchers of ₹50 each which can be redeemed upon subsequent recharges in MyJio App)
  • 50GB additional 4G data (5GB 4G additional data voucher per recharge for first 10 recharges) For detailed offer terms and conditions visit


 Sale start date will be unveiled soon on Flipkart.

About Hema

Likes Food, Technology and Mobile Devices in that order. Started as a programmer, became an architect and now a blogger. Topped University Ranks once, been in tech for two decades. Wants to travel the world and climb the everest!

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