OnePlus, a global technology brand, continued its leadership in the Indian premium smartphone segment with a remarkable market share of 35% in Q3 2019 for a second consecutive quarter according to the latest Q3 report by Counterpoint Market Monitor Service. The brand further established its market dominance with 95% YoY growth in Q3 2019.
Addressing the brand’s recent achievement, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we have remained committed to providing our users with the most exclusive combination of hardware and software, elevating user experience. The remarkable performance of our latest devices reassures us that we are headed in the right direction, and as the spirit of the brand goes, we choose to never settle for anything but the best for our community. It is truly humbling to see the love and appreciation the OnePlus community has for the brand and its offerings. And we will continue to focus on delivering the best possible user experience in our pursuit of creating futuristic technology together with our community.”
“Being an online-first brand so far, we are now focusing strongly on offline expansion though OnePlus experience stores and strategic retail partnerships in order to bring the OnePlus premium technology experience to consumers across India.”, he further added.
Propelled by the success of its latest launches, the OnePlus 7T and OnePlus 7T Pro, OnePlus has emerged as one of the fastest-growing brands in India with Q3 witnessing the highest ever recorded shipment for the brand in the last three years as well as for the overall premium smartphone market.
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter driven significantly by OnePlus’s contributions. The segment also witnessed a record YoY growth of 66% this quarter.
Karn Chauhan, Research Analyst, Counterpoint Technology Market Research shared, “OnePlus 7 Series witnessed a strong uptick in India which helped the brand to gain both mind and market share in the important India market. With 7T and 7T pro, OnePlus had its widest ever portfolio in India currently. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. Additionally, the aggressive product features and expansion in the offline segment further helped to attract more users.”
OnePlus smartphones are available across multiple online and offline channels including oneplus.in, Amazon.in, Reliance Digital outlets, Croma outlets and all OnePlus exclusive offline stores.
The full report can be accessed here.