OPPO witnessed highest growth in Q1’20 smartphone shipment in Europe: Canalys


Catering to the increasing demand for smartphones in European market, OPPO, a leading global smart device brand, has become one of the top 5 smartphone brands for Q1 2020 in Europe. According to Canalys, a global research firm, OPPO witnessed the highest year-on-year growth in Q1 2020, with smartphone shipment increasing by 1014%. Amongst the best performing markets in Europe, Italy and Spain, witnessed impressive growth with a 15-time and 10-time growth respectively in the current quarter compared to previous year.

According to Canalys, OPPO achieved an increase of 757% year-on-year in Central and Eastern Europe and had the highest growth of 561% in Russia among the top five smartphone brands. In Turkey, the brand grew fiftyfold with 7% market share.

OPPO has established itself as a pioneer in smartphone innovation catering to a wider range of needs of the global smartphone industry. Owing to the strategic partnerships with leading carriers and heavy focus on ‘glocalizations’ market strategy, the brand has performed remarkably well in the European market. Since entering the European markets, OPPO has partnered with leading telecom operators in the region and is continuing to accelerate the development of commercial 5G. Recently, OPPO was also awarded with “Best 5G Network Development in Europe”, jointly with Qualcomm, Ericsson, and Swisscom for the industry-leading implementations of 5G products and services in the region.

Additionally, India R&D Network team has done remarkable contribution as owner in Vodafone Group projects. Now, we have TA (Technical Acceptance) from Vodafone group for products like FindX2 and Reno series. India R&D Network team has played a pivotal role since the very onset of Vodafone group project and had shown results for strong partnership for future.

As part of its glocalization market strategy and to bring the best of its technological innovation to connect with the European consumers, OPPO has been associated with some of the leading international sports events and entertainment service providers. Recently, OPPO partnered with Netflix, to enable users to enjoy movies and TV shows on OPPO smartphones for the best-in-class entertainment audio and video experiences. The brand also sponsored international sport events such as Roland Garros, Wimbledon, and Cricket World Cup.


About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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