Retailers Adapt to Massive Changes in Consumer Shopping with Oracle


The pandemic has changed the way people shop, making it critical for retailers to better understand demand and move merchandise accordingly. To meet these challenges, retailers across sectors are putting their trust in Oracle Retail Merchandising Cloud Service. Recent new customer wins and implementations include Gap, Inc, Giant Eagle, Mr Price, Poundland, and more.

“The new developments in the Oracle Retail Merchandising SaaS solution inspired us to reconsider the cloud for our transformational journey,” said Kim Sim, chief information officer, Mr Price Group. “Merchandising provides a sustainable, stable foundation for our high-volume processes. And in the future, the cloud provides us the flexibility to add additional modules as the business needs arise.”

Running on Oracle Cloud Infrastructure, Oracle Merchandising Cloud Service provides retailers a unified foundation to manage and control critical merchandising activities, such as purchasing and distributing goods, fulfilling orders, and processing and closing out invoices to help ensure accurate financial data.

Oracle was also recently named a leader in the IDC MarketScape: Worldwide Retail Merchandise Operations Management Solutions 2020-2021 Vendor Assessment1. The report highlighted Oracle’s strength in supporting retail merchandising scale and complexity, as well as expansion of embedded artificial intelligence (AI) and machine learning capabilities that are driving toward automated merchandising. Get an excerpt of the report here.

“Modern merchandise operations management solutions are purpose built for the analytical and experiential requirements of today and have the flexibility to expand on and enhance those capabilities in the future,” says Jon Duke, vice president of research for IDC Retail Insights. “And there is clear differentiation among vendors’ ability to meet the challenging demands of retailers.”

Recent grocery, fashion, hardline (offering a mix of non-fashion goods), and specialty retailers adopting Oracle Retail Merchandising Cloud Service include:

  • Gap, Inc., the global fashion retailer is now running on a single, high-performance instance of Oracle Retail Merchandising Cloud Service in North America for its GAP, Old Navy, Athleta, Banana Republic, Intermix, and Hill City brands.
  • Giant Eagle, the North American grocer selected Oracle Retail Merchandising Cloud Service, Oracle Retail Store Inventory Operations Cloud Services, and Oracle Retail Advanced Science Engine to help manage approximately 100,000 products across every store and optimize millions of customer transactions each week.
  • Mr Price Group, a leading omnichannel, fashion-value retailer in South Africa is implementing Oracle Retail Merchandising Cloud Service to support its transformation journey and growth.
  • Poundland, a leading value retailer in the United Kingdom is implementing Oracle Retail Merchandising Cloud Service to create a single, consolidated foundation to manage merchandise across its three brands: Pep&Co, Poundland, and Dealz.

“The past year has been one of the most challenging in retail history. Retailers had to throw out the playbook and adapt to everything from complete in-person shutdowns to unexpected surges in certain products,” said Lara Livgard, senior director merchandising, analytics, and enterprise, Oracle Retail. “Seeing our customers realize the benefits of our merchandising solutions faster than ever in this environment is validation of the innovations we are delivering in the cloud.”

1. IDC MarketScape: Worldwide Retail Merchandise Operations Management Solutions 2020–2021 Vendor Assessment (doc #US47029020), December 2020.

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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