Swipe Technologies launches ELITE 2, partners with Flipkart and Uber

Rashmi Nigam, Actress and Shripal Gandhi, Founder CEO Swipe Technologies

Swipe Technologies, an indian mobile technology company, and No. 4 brand in the tablets space in the country, has announced the launch of its online-only flagship smartphone ELITE 2. The company has also announced the preview sale of ELITE 2 for Uber customers, where in Swipe will deliver ELITE 2 directly to Uber customers in Pune, Hyderabad, Bangalore and Delhi from 30th October to 7th November 2015. ELITE 2 is Swipe’s most affordable 4G device to be sold exclusively on Flipkart from 8th November 2015. The device is competitively priced at Rs 4,666 only.

Rashmi Nigam, Actress and Shripal Gandhi, Founder CEO Swipe Technologies

Uber users will have to upload a receipt of their latest Uber ride on the Swipe webpage in order to be able to order the product. Payments option is available through Cash-On-Delivery (COD). A few lucky winners will also stand a chance to win the Elite 2 smartphone by engaging with Uber and Swipe via a contest on social media. This move will essentially give the Uber users an exclusive opportunity to grab the device 7 days before it goes on general sale through Flipkart.

Said Sanil Bhatia, GM, Uber: “We are very excited about this partnership with Swipe for the launch of their new phone Elite 2. Uber is all about giving it’s riders a unique experience and through this partnership we’re giving riders an opportunity to win the Elite 2 even before it hits the Indian market.

Expressing delight on the new device and the innovative ventures, Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said: ELITE has been a huge success for Swipe, and it was sold out on Flipkart in record time when launched in August this year. For Indian customers, quality wins over everything else. Keeping this in mind, we are coming up with this exciting new offering. We received an overwhelming response for ELITE from the online space and are looking forward to replicate the same magic this time, too. We strongly believe that ELITE 2 will be a true Value for Money proposition that the brand has to offer. Our aim is to offer the best in technology at an exciting price range which absolutely suits the pockets of aspiring youth of India. Also, partnering with Uber will enable us to target the tech-savvy, aspirational online customers to get their hands on this new device.’

Mr. Sandeep Karwa, Director, Mobile, Flipkart said: “We are excited to partner with Swipe once again for the exclusive launch of ELITE 2. Swipe’s ELITE was a huge success & the product has picked up great momentum on Flipkart. With the launch of ELITE 2, we look forward to enhance the customer traction from across the nation for this most affordable 4G smartphone.’’

Powered by a 64 bit 1.3 GHz Quad-Core Processor and 1GB RAM, ELITE 2 promises a quicker and seamless multitasking experience and ensures a hassle-free performance. ELITE 2 has an internal memory of 8 GB, which is expandable up to 32 GB. It comes with a 4.5” qHD IPS Display, which enhances the viewing experience. On the camera front, the device has an 8 MP rear camera and a 5 MP front camera. Powered by 1900 mAh battery, the device comes with   a Quick charge feature and it can be fully charged within 1 hour 30 minutes. ELITE2 will be loaded with the Swipe’s own Freedom OS, an android-based operating system. Freedom OS promises to take the smartphone user experience to the next level by assuring freedom in the hands of the smartphone user with attractive customization features.  This OS is expected to give ELITE 2 an edge over its competitors.

The 4G-enabled budget smart-phone runs on the latest OS, Android Lollipop, 5.1, for better experience. Other features such as the Dual-SIM 4G support will ensure unmatched user experience and deliver a true high-performance 4G experience comparable to the best in India at the most affordable price for consumers.

How well does the ELITE2 work? We’ll tell you when we get to review the device.

About Swipe Technologies:

Swipe Technologies is an innovation-centric mobility solutions company, having started its operations in July 2012. Within a short span of time, Swipe has become the leading tablet and Smartphone maker in India.   Swipe was started with an aim to bring exciting devices in the growing Indian market and today, it is the leading consumer brand with key innovations across products, pricing and customer support.

Founded by Mr. Shripal Gandhi, Swipe raised $5 million in May 2014 from the Venture Capital firm Kalaari Capital. In the last three years, Swipe has won a number of accolades including the “Top 50 Inspiring Entrepreneurs of India” by The Economic Times, the “Most Innovation-driven Company in India” by World Brand Congress, the “Most Innovative Start-up” by Franchise India, the “Best Integrated Campaign” by the World Brand Congress& the “Best Youth Brand Tablet” by CNBC. Also, Swipe’s young founder Mr. Shripal Gandhi has been recognized by  “CNBC Young Turks” for his breakthrough strategies and innovation in the field of mobile communication technologies. For details, logon to www.justswipe.com

About Shakthi

I am a Tech Blogger, Disability Activist, Keynote Speaker, Startup Mentor and Digital Branding Consultant. Also a McKinsey Executive Panel Member. Also known as @v_shakthi on twitter. Been around Tech for two decades now.

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